Michelle deHaaff
Michelle leads marketing at Medallia, the leader in SaaS Customer Experience Management and has over 18 years of experience in marketing, branding, product management and strategic partnering in Silicon Valley. Michelle came to Medallia from Attensity where as Vice President of Marketing and Products she led the transformation of the brand and the products to be the leader in Social Analytics and Engagement. Michelle also led Marketing at AdSpace Networks, was a GM of Products at Blue Martini Software and worked at Ernst & Young as a CRM practice manager.
Like many, I am watching the Heat do great in the NBA conference semi-finals and now move on to the conference finals and if...
Really? After all of the time I spent a few years ago setting up my online banking, automatic payment, electronic statements and such,...
I spent the last three days at the Gartner Customer 360 conference down in Los Angeles - an excellent event to really get entrenched...
Suggestibilty: easily influenced by suggestion; a state, in which a person will accept the suggestions of another person. Suggestion can be powerful, particularly...
Did you ever see an advertisement for a new product and wonder – "what were they thinking? – who would buy that?" Whether...
Recommending products to friends, family and neighbors has been around since, well gosh, the beginning of time…The science of measuring recommendations is something relatively...
For as long as I can remember superbowl advertising was a way that companies created their brand impression, sometimes even their first impression. ...
I spent the week with the sales team, a bunch of smart guys who in addition to loving technology, love sports. It felt like...
Short answer – she's interesting. Yes, really. After Bing named Kim as their most "popular" celebrity of 2010 and Yahoo! put her in...
I recently blogged on what I believe were the two biggest developments related to customer experience in 2010. In the coming year, we will...
As I spend long hours on e-commerce sites to finish my holiday shopping, I've been reminded of what a year of change 2010 has...
As a follow-on to my recent post about the major impact that social media and the Internet has had on everyday life and business,...
This past Veteran's Day weekend I got the chance to visit my favorite Veteran, my 95.5 year-old Grandpa – Grandpa Bob. (BTW –...
Announcing the Twitter Firehose! Your Access To All Customer Conversations on Twitter Today we announced something we've been working on for a while now,...
A bunch of statistics came out recently that again prove the benefits of adding social to your customer experience mix. In the past...
I recently had the opportunity to speak to a large health care company about customer listening, analytics and social media strategy. They asked that...
Guest Post By: Tamairah Boleyn For our social media thought leadership webcast next week, we are thrilled to bring you an interview with the Chief...
Last week our CTO David Bean joined analyst and industry expert Esteban Kolsky (@ekolsky), the CTO from ScoutLabs, Jochen Frey and architect Franco Salvetti...
I am sitting in a conference on intelligent content and have seen all sorts of great presentations about how static information, when "annotated" or...
Guest post by Esteban Kolsky. The driving force for the Social Customer era is the participation in communities both for social and professional purposes. From...