If you can’t take the Heat, get out of the kitchen!


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Like many, I am watching the Heat do great in the NBA conference semi-finals and now move on to the conference finals and if all goes well – THE FINALS! Our kitchen is attached to our family room, so I’ve been watching the games while cooking dinner or getting the kids lunches ready. And for the first time ever, my sports addicted husband and kids want to turn off the game. Why? I am seemingly one of the few people out in California that are glad they are doing well. I hear comments from my husband and others that I work with that they “paid to get where they are.” I gotta’ say, I can’t think of a winning professional team who hasn’t paid to win. Did the Yankees have such a huge winning streak without paying top dollar for players? What about the Bulls back in the 90?s? Or the Lakers? Or the Cowboys? So, given the fact that with Attensity I can see what the world thinks on any topic – I thought I’d check and see if everyone is as bitter about the Heat as the people around me.

Well – I am glad to report, they are not. Outside of some grumpy Lakers fans, the majority like the Heat or are neutral about how far they have come! The social coverage is either a neutral play by play on the games, people who are a just as excited as I am and a few grumpy ones who are just upset that their teams didn’t make it this far (husband – that’s you!)

Heatsentiment If you cant take the Heat, get out of the kitchen!

And the sentiment trend has also tracked with way more positive than negative sentiment.

Heatsentimenttrend If you cant take the Heat, get out of the kitchen!

And yes, they are talking about the players – LeBron & D-Wade are kickin’ it and the social chatter gets that.

Heatwodcloud If you cant take the Heat, get out of the kitchen!

The great part about being able to check on a hunch (and in this case, prove that there are supporters of the Heat, all over – ha!) is that this ability to test market concepts, see how a newly launched concept or product is doing, see what the market thinks of an idea, a trend, a favorite brand or product, and even a team is something that companies can do on a whim today. Now that’s powerful. It took me literally minutes to get this quick view of my favorite NBA team and to prove to my husband that the fans do love them. It takes our customers minutes to check on what their customers think of them and their messaging, what their product issues are, how their new products are doing and more. Can you do that?

Republished with author's permission from original post.

Michelle deHaaff
Michelle leads marketing at Medallia, the leader in SaaS Customer Experience Management and has over 18 years of experience in marketing, branding, product management and strategic partnering in Silicon Valley. Michelle came to Medallia from Attensity where as Vice President of Marketing and Products she led the transformation of the brand and the products to be the leader in Social Analytics and Engagement. Michelle also led Marketing at AdSpace Networks, was a GM of Products at Blue Martini Software and worked at Ernst & Young as a CRM practice manager.


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