Webcast Interview with Ted Rubin: A Case Study of How to Succeed in Social Media


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Guest Post By: Tamairah Boleyn

For our social media thought leadership webcast next week, we are thrilled to bring you an interview with the Chief Social Marketing Officer for OpenSky, Ted Rubin. Did you ever want to:

  • Launch products using only social media? Ted has.
  • Leverage blogger networks to activate natural evangelists? Ted has.
  • Have you ever wondered how these natural evangelists can help you sell your product without selling? Ted knows how.
  • Start an alternative business model integrating social media? Ted has.
  • Use YouTube to promote your product? Ted has.

You get the picture. Ted Rubin is super talented and super dynamic – a true New Yorker, this guy goes a million miles a minute. In our webcast, Ted will feature case studies from OpenSky as well e.l.f, where he fulfilled the role of a CMO until recently. And you can bet our questions will include how he got his current “Chief Social Marketing Officer” title.

If you are looking for the perfect way to spice up your post-holiday business week, you’ve come to the right place! Come join us as our own Maria Ogneva, Attensity’s Social Media Director, hosts a provocative, educational and fun interview with Ted.

More about this series: Attensity360 is sponsoring a series of social media thought leadership webcsasts. The events focus on sharing knowledge and value with the community and feature leaders and best practices from the community at large. The webcasts are free to attend for those who register, and do not contain product demos. Past events are available to view on-demand.

Republished with author's permission from original post.

Michelle deHaaff
Michelle leads marketing at Medallia, the leader in SaaS Customer Experience Management and has over 18 years of experience in marketing, branding, product management and strategic partnering in Silicon Valley. Michelle came to Medallia from Attensity where as Vice President of Marketing and Products she led the transformation of the brand and the products to be the leader in Social Analytics and Engagement. Michelle also led Marketing at AdSpace Networks, was a GM of Products at Blue Martini Software and worked at Ernst & Young as a CRM practice manager.


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