Mason Pelt
Mason Pelt
Mason Pelt is a former advertising executive turned writer, he uses his messaging expertise to advise the non-profit Project HAND UP on public health campaigns and to advocate for digital privacy. His book on the rise of dictators is forthcoming in 2026.
Content Syndication Not Guest Blogging Is My New Distribution Strategy
My approach to distributing my writing has changed dramatically over the years. I used to be pretty pro guest blogging, and now not so...
B2B And B2C Marketing Are Not Strategically Different
Someone recently asked me to explain the difference between B2B and B2C marketing strategy. The person didn't like my answer. Being business-to-business or business-to-consumer...
Never Sell Anything You Cannot Confidently Deliver
As a kid, I loved Batman and Robin. Batman always had a plan, and by contrast, Robin would jump off buildings and figure out...