Martyn Etherington
Martyn Etherington
Martyn Etherington is the Chief Marketing Officer and Chief of Staff at Mitel. He is responsible for all aspects of the company's corporate marketing strategy, brand, and digital programs globally. As Chief of Staff, he is responsible for the execution and follow-through of the CEO and Mitel's business priorities. Prior to joining Mitel® , Martyn served for 11 years as Tektronix Vice President of Marketing.
Social Selling: The New Breed of Buyers Leave Cold Calls for Dead
Traditionally, salespeople had to buy lists, maintain and manually update private Rolodexes, and hope they find the right decision makers within their contacts. On...