Louis Foong
Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.
Marketing Resolutions for 2012–Pick One, Many or All!
The number of people who get stumped by the question, "What's your New Year's resolution?" is huge. The pressure is all around and breathing...
LEADing Numbers: Holiday Edition
Since we are in the midst of the holiday season, we found some holiday statistics to share with you. For those of you thinking...
Is Your CRM Wish List for the New Year Missing Something(one)?
Holiday shopping until a few years ago was actually an event I used to look forward to. There was much excitement around everyone's wish...
Why Aren’t Your Sales People Following Up on Leads Provided by Marketing?
It's true isn't it? That's a fairly common situation in the B2B market. When the numbers are down and falling short of target, the...
More Social Media Lead Generation Statistics – the LEADing Numbers
How is the social world from a numbers and lead generation perspective? Here is what we found this week: 1. No One Is Checking...
Social Media for B2B and B2C–A Carnival of Grasshoppers?
Many years ago I watched a TV show called Kung Fu where the blind Kung Fu master calls his young student a "grasshopper" as...
Blogging – the LEADing Numbers
I thought we would focus on blogging this week as it continues to be a staple in corporate social and online strategies. From my...
The Challenges that B2B Marketers Find the Most Difficult to Overcome
In my post last week, I promised to share some interesting "sound bytes" from the MarketingSherpa 2012 B2B Marketing Benchmark Report. These are comments...
LEADing Number: Connecting
According to Wikipedia, there are 205 active social networking sites. When it comes time for your business to be involved in social media –...
Barriers to B2B Marketing
Continuing on my commentary on the MarketingSherpa 2012 B2B Marketing Benchmark Report, I'd like to draw your attention to what organizations consider the top...
Lead Conversion–the Biggest Challenge in the Marketing-Sales Funnel
A couple of weeks ago we purchased the comprehensive, 200 page MarketingSherpa 2012 B2B Marketing Benchmark Report. This veritable source of marketing insights is...
LEADing Numbers: Featuring Marketing Priorities
Continuing our weekly feature of LEADing Numbers: 1. Top Three Priorites for US Marketers in 2011 are: improving segmentation and targeting, integrating into social...
The Many Faces of “Lead Generation” – Trick or Treat?
Halloween has come and gone again and each year one marvels at the ingenuity and creativity of costumes, masks and disguises. The trick-or-treaters come...
LEADing Numbers
I thought we would start some regular features on this blog, starting with a weekly round up of interesting statistics and numbers: 1. 91% of...
Social Media for B2B Marketers: Brand Recognition and What Else?
Several months ago, I commented on my blog about Dell's social media initiatives and the much touted case study of their "success". Any good...
B2B Marketing and Lead Generation Challenges – “The Q Continuum”
One of my all-time favourite television shows was Star Trek – the whole gamut of Star Trek: The Next Generation, Star Trek: Deep Space...
The Ongoing Debate Over Cost Per Lead – Louis Foong’s Perspective
In a recent brainstorm about lead generation services and processes, my team mates brought up a few questions about average cost per lead. This...
Lessons from Facebook Addicts
I've been seeing and hearing so much lately about how individuals can't do without their daily (or is that hourly?) fix of Facebook that...
Is Your Marketing Ready to Adapt to the Changing Business Landscape?
The crevasse between Sales and Marketing is commonly visible across all types of companies. Some choose to ignore it at their own peril and...
Infographics – Why and How You Should Use Them
People love stories. But in these days of digital mania where time is more precious than it ever was before, they love to "hear"...