Louis Foong
Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.
8 Facts You Need to Know About B2B Content Marketing [Infographic]
Have you and your business joined the 88% of B2B marketers that have built content marketing into their strategy? Chances are, if you read this...
Interesting Infographics: Influencer Marketing Drives 11x more ROI
Influencer marketing is a lot more sophisticated than just buying banner ad space. It means getting your message out to your influencers, who will...
Increase LinkedIn Engagement by 386%
While Facebook may have the highest profile of the current crop of social networking sites, smart marketers know that LinkedIn is an important part...
What We Learned from 300 Content Marketers
When you think about marketing, what’s the first thing that comes into your head? Brochures? Print ads? Billboards? What about blogging? Content marketing, which includes…
The Importance of Influencer Marketing
These days, it’s not enough to have a hot digital marketing campaign. For all of the amazing new technologies that have popped up to help...
What Type of Leader Are You?
Leadership is a hot topic on all sorts of business websites and in business magazines, so I thought that today I’d do something a...
Who will come out on top in 2017? Mobile or Desktop?
I’m sure that it isn’t news to you that mobile usage is booming and is expected to dominate in 2017 and beyond. GO-Globe has...
Interesting Infographics: The Evolution of the Strategic CMO
With the rise of Big Data and more sophisticated strategies, techniques, and technologies, today’s marketing departments have the potential to be a pretty powerful...
Interesting Infographics: How the Brain Processes Content
Content marketing is an art, but I’m here to tell you that it is also a science! This week, I want to take a bit...
8 Critical Elements for Awesome Emails
With the sheer volume of correspondence that most inboxes hold these days, it takes a special email to reach out and grab attention. If...
Interesting Infographics: Create a Killer Social Media Strategy
Facebook, Twitter, Snapchat, Instagram, Periscope, LinkedIn … the list of platforms used by marketers goes on and on. Why the intense focus on social...
11 Simple Steps to Boost Your Organic Click-Through Rates
Your content marketing may be worthy of Shakespeare, but if you’re not able to snag high click-through-rate (CTRs) then it probably isn’t doing your...
Interesting Infographics: How to Calculate Your Marketing Budget
It can be tough for a business to work out how much they should be spending on marketing. Businesses at different levels of maturity...
Why Customer Data Should Shape Your Marketing Strategy
Imagine yourself out for dinner with a friend or loved one. You visit a small pizzeria that just opened in the neighborhood. Let’s say...
Interesting Infographics: Converting Chats to Sales
While live website chats are most commonly looked at as a customer service tool rather than part of the B2B lead generation process, savvy...
Email Deliverability: The Path to Your Subscriber’s Inbox
How often do you actually skim through your spam folder, checking to see if it contains anything interesting? My guess is not often. Many...
Interesting Infographics: Customer Experience Analysis – Retain Your Revenue!
I know I normally discuss B2B lead generation but customer experience and retention is also an important topic both for myself and our clients....
Interesting Infographics: Email Marketing Stats to Blow Your Mind
Though social media is a useful tool that is increasingly gaining importance when it comes to digital marketing, there is no guarantee that all...
8 Reasons to Start a Full-Scale Digital Marketing Campaign
One of the main themes of this blog is B2B marketing and lead generation (as you may have noticed.) I know that many readers...
Personalization Without People?
You want to give your prospects and customers a seamless, personalized, and sublime experience, and you know that you can’t do that without collecting...