Infographics – Why and How You Should Use Them


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People love stories. But in these days of digital mania where time is more precious than it ever was before, they love to “hear” and “see” stories much more than they like to read them. So if your company has a great story about what’s happening in your industry, or something interesting that your target audience would benefit from knowing about, you’ve got to find a way to say it in a simple, appealing and quick manner. Remember the KISS rule?

The recent popularity of Infographics reinforces the old adage, “a picture is worth a thousand words”. As the term suggests, an Infographic is a visual representation of an idea, a concept or data using graphics/images and only a few words/text. Businesses can use Infographics effectively for lead generation, lead nurturing, and to close sales. However, the key is to ensure that the visual offers valuable, relevant and meaningful “info” for the target audience it is directed towards. For example, I personally love this one about “The Top Secret, Shocking, Finger-Licking, Kitten-Tickling, Potentially Life-Saving Health Benefits of BACON“. But this Infographic will only have a positive impact on someone who is interested to hear a story about the goodness of bacon.

At ALEA, we having been using Infographics with our “Rivers of Information” for a few months now and these are easily the most visited links so far. Here are some that we have shared:

Here’s another business Infographic that caught my attention recently. (By the way, scroll to the bottom of this Infographic. And don’t fall off your chair to see in this B2B Marketing Benchmark Survey 2011 by Marketing Sherpa that a whopping 68% of organizations have not even identified their funnel. We have to discuss that on another blog post in the near future!)

As a business, you can use an Infographic

  • to communicate with both internal and external audiences
  • to bring qualified leads to your website and/or blog
  • to save time – it allows you to explain an idea or share information in a very quick, easy and uncomplicated way
  • as a viral communication tool – a good Infographic is usually shared by individuals
  • to build trust and brand awareness for your product or service
  • educate your target audience on industry trends and best practices
  • to establish thought leadership by offering an opinion on a situation that everyone in your industry is talking about and yet not many seem to have a unique perspective on insights about
  • feed your quality leads with food for thought – build engagement as well as encourage response
  • to combine various elements of content marketing, including video; although one needs to be careful not to indulge in “information overload”

B2B organizations can certainly benefit from including Infographics as part of communication initiatives across the various sales and marketing channels being utilized. As long as there is a sound demand generation strategy in place with a keen eye on results, leads and of course, conversions / sales!

Have you seen any recent Infographics you’d like to share on my blog? Good, bad, ugly, stupid? Feel free to post a link here with your comments/observations.

Republished with author's permission from original post.

Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.


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