LEADing Numbers


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I thought we would start some regular features on this blog, starting with a weekly round up of interesting statistics and numbers:

1. 91% of email users have unsubscribed from a company email they previously opted-in to. (source: Hubspot). People whether consumers or executives only want to receive information and news relevant and interesting to them. What are you doing to prevent this attrition rate on your email list?

2. 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook (source Hubspot). Really? This still does not convince me that B2B demand generation experts have been able to successfully monetize Facebook.

3. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost (source: Forrester research report) and 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance (source: Marketing Sherpa). Now this makes more sense. Unfortunately as you can see, there are still only a few companies who truly excel at lead nurturing even though it has proven to be more effective time after time. Are you one of those few?

4. Don’t underestimate the power of video. As of February 2011, YouTube has 490 million unique users who visit every month.

5. Finally, I can’t ignore the UN’s recent announcement that the world population has reached 7 billion.

What are your thoughts? Are any of these numbers surprising to you?

Republished with author's permission from original post.

Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.


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