More Social Media Lead Generation Statistics – the LEADing Numbers


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How is the social world from a numbers and lead generation perspective? Here is what we found this week:

1. No One Is Checking In?

Some people are using applications on their mobile phone to “check-in” but the numbers are decreasing. According to Pew Internet and America Life Project, as of May 2011, 58% of smart phone users had a location based service on their phone but only 12% of them had checked in.

Social Media Statistics

Even though it may appear these geosocial applications are losing popularity, companies continue to gather geographical information about their prospects and clients. From a B2B lead generation perspective, consider how powerful it would be to your strategy if you segmented your prospects by the geographical areas they frequented to better deploy your resources to the best geographical areas.

2. Companies Spend More but Fail on to Integrate Social Media

According to CMO Survey in August 2011, companies are planning to increase their spend from 7.1% of their marketing budget to 10.1% over the next year and 17.5% in the next five years. What is troubling is that of the companies who plan to increase their spend:

  • 22.3% said they were not integrated at all with social media
  • on a scale of 1 to 7 with 1 being “not integrated at all” and 7 being very integrated, the average was 3.4
  • 16.9% said social media was not integrated with their marketing strategy

Let’s hope the increase in spend is going towards improving integration! Hoping to see some B2B social media success stories in 2012.

3. 12 Million People Watched a Man Put an iPad into a Blender?!?

We have a plethora of numbers now but how do we use them? Just for fun and interest, below is a collection of social media statistics from Mashable (click for full size) but the million dollar question is: How to use and integrate this information effectively into your B2B lead generation strategy?


Republished with author's permission from original post.

Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.


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