I thought we would focus on blogging this week as it continues to be a staple in corporate social and online strategies. From my perspective, there has been explosion of bad B2B blogs because they are blatantly self-promotional or simply repeating the same content over and over. I continue my treasure hunt for quality, informative B2B blogs and hope to share my list with you. In the meantime, if your company has a blog or you are considering starting a blog (if you do not have one – you are very behind!), here are some numbers to consider:
1. Who Is Blogging?
- two thirds of bloggers are male
- 65% are between the ages of 18-44 years old
- Bloggers tend to be more affluent and educated than the general population
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- 79% have college degrees
- 43% have graduate degrees
- 1/3 have a household income of $75K+
- 1/4 have a household income of $100K+
- Professionals blog 10+ hours/week
- Professionals have an average of 3.5 blogs
- 11% say blogging is their primary income
(source: Technorati)
2. From the same Technorati survey, Micro-Blogging (using Facebook or Twitter) has become firmly established:
3. As of July 2011, there are 164 million blogs online (source: invesp infographic). Of these online blogs, where are the bloggers located?
- 49% are from the USA
- 29% are from the EU
- 12% are from Asia-Pacific
- 7% are from Canada and Mexico
