Blogging – the LEADing Numbers


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I thought we would focus on blogging this week as it continues to be a staple in corporate social and online strategies. From my perspective, there has been explosion of bad B2B blogs because they are blatantly self-promotional or simply repeating the same content over and over. I continue my treasure hunt for quality, informative B2B blogs and hope to share my list with you. In the meantime, if your company has a blog or you are considering starting a blog (if you do not have one – you are very behind!), here are some numbers to consider:

1. Who Is Blogging?

  • two thirds of bloggers are male
  • 65% are between the ages of 18-44 years old
  • Bloggers tend to be more affluent and educated than the general population
    • 79% have college degrees
    • 43% have graduate degrees
    • 1/3 have a household income of $75K+
    • 1/4 have a household income of $100K+
  • Professionals blog 10+ hours/week
  • Professionals have an average of 3.5 blogs
  • 11% say blogging is their primary income

(source: Technorati)

2. From the same Technorati survey, Micro-Blogging (using Facebook or Twitter) has become firmly established:

3. As of July 2011, there are 164 million blogs online (source: invesp infographic). Of these online blogs, where are the bloggers located?

  • 49% are from the USA
  • 29% are from the EU
  • 12% are from Asia-Pacific
  • 7% are from Canada and Mexico
4. Finally, above-all, focus on original, valuable and quality content marketing. As a statistic, in my own view, this should be 99% of what bloggers, especially corporate bloggers, should be focusing on.
Are you a professional or corporate blogger? Share some numbers and tips on how your blog is providing lead generation for you.

Republished with author's permission from original post.

Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.


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