LEADing Numbers: Featuring Marketing Priorities


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Continuing our weekly feature of LEADing Numbers:

1. Top Three Priorites for US Marketers in 2011 are: improving segmentation and targeting, integrating into social channels, leveraging social data and increasing relevancy via dynamic content.

2. According to the SageFrog survey, the top sources of lead generation are, in order from most leads to the least leads:

  • referrals
  • trade shows and events
  • online marketing
  • email marketing
  • public relations
  • advertising
  • direct mail
  • telemarketing

I think the question should have been which area is the most effective at delivering sales ready leads, not just a focus on quantity.

3. In the US, $1,322,832,992 were saved through 31,160,681 Groupons purchased in 2011 with an average discount of 56% (sources – Groupon and www.businessinsider.com). We all know Groupon and similar sites have been focused on the B2C market; however, there are Groupon-style sites starting up that focus on B2B. Would you use this type of site for B2B purchase? How successful do you think these types of sites will be in the B2B market?

4. According to the 2011 State of Digital Marketing Report, Search Engine Optimization (SEO) had the biggest impact on lead generation.

I hope you found this to be interesting and valuable. Let me know in the comment section below!

Republished with author's permission from original post.

Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.


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