Louis Foong
Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.
Is Your In-house Social Media Leader a “Platform Specialist” or a “Marketing Expert?”
The Friday morning buzz on social media networks this past Friday was not the typical "let's meet for dinner tonight", "Poker at my house—BYOB"...
How I Disappointed a CEO
— Because he did not like what I told him he should do or have done months ago Last week I had lunch with the...
“Business Has Only Two Functions–Marketing and Innovation”
The words of wisdom I quote in the headline above are from Milan Kundera, Czech novelist, playwright and poet. To my mind, the man...
Are you the BEST–Who Cares? How to avoid being lost in the crowd and drowned by the marketing noise
Do you remember the Avis Car Rental advertising campaign in the early sixties? The one that said "We Are Number Two But We Try...
B2B Inbound Marketing Using Social Media
"I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail." That's...
10 Rules of Lead Generation
Proven Steps for B2B Marketers to Secure, Engage and Convert Quality Leads In the world of marketing, we all live in relentless pursuit of finding...
Inbound Vs. Outbound–An Ongoing Debate
But what do B2B Marketers Really Need for Sales Funnel Optimization? BALANCE. A simple, one-word answer to the question. Just like the classic "which came…
ALEA’s SEO Journey–Strategies that Worked for Us
I'm a self-professed "foodie"—passionate about tasting new cuisine styles, adventurous about experimenting with everything, from Sushi to barbecues to Tapas, and totally unabashed with...
B2B Marketers on Pins-And-Needles
10 Ways to Leverage Pinterest for B2B Marketing At a recent B2B networking, the conversation steered naturally to current trends in the B2B marketing world....
Social Media Bullet–“Fire-and-Forget” or “A Guided Missile”?
CMO Survey February 2012 Follows Marketplace Dynamics and Trends It's done, it's a given; the social media bullet has been fired. The question is, does...
More Social Conversations, Not Social Broadcasts
Of all the social networking tools out there, LinkedIn appears to be the one most favoured in the world of business. And I can...
The Rise of Inbound Marketing
I read with interest the recent HubSpot report on The 2012 State of Inbound Marketing. The key takeaways come as no surprise: Organizations that focus...
B2B Sales Funnel Monitoring – Removing the Blocks
The numbers game has long been an affliction that plagues sales and marketing. Now, with the increasing attractiveness of social media marketing, this hunger...
Cracking the Code for Channel Marketing
Understanding buyer psychology is perhaps the most perplexing challenge marketers face in today's times. Opinions and perceptions are strongly influenced by what is seen...
Love Struck, Infatuated or Just in Awe of Social Media?
It was another red carpet night in tinsel town this past Sunday; the 2012 Grammy Awards at The Staples Center in LA were watched...
Is Your LinkedIn Marketing Strategy Generating Business Leads or Just More Noise?
How useful and effective is LinkedIn for B2B lead generation? I'll begin by saying what I have seen in recent times—I see LinkedIn as...
Facebook: What have you done for me lately?
As a B2B marketer your quest is primarily to find new, quality leads. You may have a mix of lead generation tactics and processes...
Let’s Put Social Media in Its “Place”
At a recent business networking event, an excited senior executive was telling me all about his B2B organization's brand new social media marketing strategy....
Does Your Social Media Image Match Ground Realities
Big brands are quick to communicate their "brand promise" across marketing channels. With the rapid evolution and near total adoption of social media marketing,...
Automation Tools–Friend or Foe (or do you even know?)
I'm not an avid shopper and I stay away from the malls as much as I can; most definitely during the holiday shopping frenzy....