LEADing Numbers: Holiday Edition


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Since we are in the midst of the holiday season, we found some holiday statistics to share with you. For those of you thinking – how is this relevant to B2B lead generation – successful lead generation does not exist in a vacuum. Knowing events and other factors that affect your prospects and customer base is an important part of building a successful lead generation campaign. I also challenge you to think about how you can use this information to incorporate into your playbook.


1.  First, even though it is the holidays – keep blogging and posting outstanding content! Remember:  B2B companies who blog generate 67% more leads than companies who do not (source: Hubspot);

2.  The biggest shopping challenges for Canadians:

3.  According to the National Retailers Federation who conducted a 2011 survey with consumers:

  • Average amount consumers plan to spend for gifts:  $515.94
  • Average amount consumers plan to spend on holiday decorations:  $46.73
  • Average amount consumers plan to spend on holiday food:  $96.75
  • Percentage of consumers who plan to purchase items for themselves:  56.9%
  • Percentage of consumers who plan to participate in holiday activities:  91%

4.  Did you buy a Christmas tree this year? According to Statistics Canada in 2010:

  • $56.6 million in farm cash receipts from people purchasing Christmas trees
  •  Value of Christmas trees exported from Canada:  $28.4 million in value or 1.77 million trees
  • Importing artificial Christmas trees into Canada:  $44 million in value


5.  Finally, I had to include some social media statistics. During your holiday shopping have you “Liked” a brand on Facebook? Here is what it really means when customers “Like” a brand on Facebook (according to the Marketers!):

Wishing you all Happy Holidays!

Republished with author's permission from original post.

Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.


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