Since we are in the midst of the holiday season, we found some holiday statistics to share with you. For those of you thinking – how is this relevant to B2B lead generation – successful lead generation does not exist in a vacuum. Knowing events and other factors that affect your prospects and customer base is an important part of building a successful lead generation campaign. I also challenge you to think about how you can use this information to incorporate into your playbook.
1. First, even though it is the holidays – keep blogging and posting outstanding content! Remember: B2B companies who blog generate 67% more leads than companies who do not (source: Hubspot);
2. The biggest shopping challenges for Canadians:
3. According to the National Retailers Federation who conducted a 2011 survey with consumers:
- Average amount consumers plan to spend for gifts: $515.94
- Average amount consumers plan to spend on holiday decorations: $46.73
- Average amount consumers plan to spend on holiday food: $96.75
- Percentage of consumers who plan to purchase items for themselves: 56.9%
- Percentage of consumers who plan to participate in holiday activities: 91%
4. Did you buy a Christmas tree this year? According to Statistics Canada in 2010:
- $56.6 million in farm cash receipts from people purchasing Christmas trees
- Value of Christmas trees exported from Canada: $28.4 million in value or 1.77 million trees
- Importing artificial Christmas trees into Canada: $44 million in value
5. Finally, I had to include some social media statistics. During your holiday shopping have you “Liked” a brand on Facebook? Here is what it really means when customers “Like” a brand on Facebook (according to the Marketers!):
Wishing you all Happy Holidays!
