According to Wikipedia, there are 205 active social networking sites. When it comes time for your business to be involved in social media – which site do you choose? Who is using the site and which sites are your prospects using so you can try to get engaged in the conversation? If you are a regular reader of my blog, you know I am still challenging B2B marketers on how to effectively monetize social media for B2B Demand Generation but I thought it would be interesting to list some statistics about connecting with people over social media as a starting point.
1. LinkedIn
There are over 100 million users on LinkedIn. In 2010, there were 2 billion people searches with the top positions searched being: Chief Financial Officer, Vice President of Marketing, Vice Director of Operations and Senior Manager.
Why do people use LinkedIn?
Top Level Executives:
22% – Industry networking
20% – Promoting my business
18% – Keeping in touch
Middle Management:
24% – Keeping in touch
20% – Industry networking
19% – Co-Worker Networking
(Source: Infographics found at http://blog.hubspot.com/blog/tabid/6307/bid/23879/12-Awesome-LinkedIn-Infographics-in-2011.aspx)
2. Facebook
If you are using Facebook and are frustrated with trying to engage with people, according to eMarketer, “Facebook posts with photos saw a 0.37% engagement rate, higher than posts with videos (0.31%), text only (0.27%) or links (0.15%).” Plus, don’t forget your call to action. Posts with the words “like” in it saw a higher engagement rate then posts with the word “comment” or posts without any call to action at all.
3. Blogs
Do you connect with people through a company blog? How effective are your interactions? According to Hubspot:
