LEADing Number: Connecting

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social networkingAccording to Wikipedia, there are 205 active social networking sites. When it comes time for your business to be involved in social media – which site do you choose? Who is using the site and which sites are your prospects using so you can try to get engaged in the conversation? If you are a regular reader of my blog, you know I am still challenging B2B marketers on how to effectively monetize social media for B2B Demand Generation but I thought it would be interesting to list some statistics about connecting with people over social media as a starting point.

1. LinkedIn

There are over 100 million users on LinkedIn. In 2010, there were 2 billion people searches with the top positions searched being: Chief Financial Officer, Vice President of Marketing, Vice Director of Operations and Senior Manager.

Why do people use LinkedIn?

Top Level Executives:

22% – Industry networking

20% – Promoting my business

18% – Keeping in touch

Middle Management:

24% – Keeping in touch

20% – Industry networking

19% – Co-Worker Networking

(Source: Infographics found at http://blog.hubspot.com/blog/tabid/6307/bid/23879/12-Awesome-LinkedIn-Infographics-in-2011.aspx)

2. Facebook

If you are using Facebook and are frustrated with trying to engage with people, according to eMarketer, “Facebook posts with photos saw a 0.37% engagement rate, higher than posts with videos (0.31%), text only (0.27%) or links (0.15%).” Plus, don’t forget your call to action. Posts with the words “like” in it saw a higher engagement rate then posts with the word “comment” or posts without any call to action at all.

3. Blogs

Do you connect with people through a company blog? How effective are your interactions? According to Hubspot:



Republished with author's permission from original post.

Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.

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