Greg Tucker
Greg Tucker
Greg Tucker is a Who's who of Customer Experience and award-winning CX practitioner, advisor and leader for more than 15 years. As CEO of Tucker & Company he consults to Fortune 1000 enterprises and emerging companies on Customer Experience strategies and programs, delivering transformational business results. As a CX Officer and CMO at Copart Auto Auctions, he implemented an end-to-end CX program across all channels that delivered a 20% improvement in Enterprise profitability and received the 2012 CX Innovation Award for delivering a powerful ROI from the CX Program.
How CX can Supercharge Customer Acquisition Growth – 2024 Benchmarks
Accelerating Customer Acquisition through Customer Experience Transformation Most CMO’s and C-Suite members expect that a good customer experience will help their customer acquisition efforts –...
How CX drives Cross-selling Revenues – 2024 Benchmark
Expanding Customer Cross-sell Revenues through Customer Experience Transformation Most CRO’s and C-Suite members expect that a good customer experience will help their customer cross-selling efforts...
CX ROI Benchmarks – Doubling your Companies Revenue through CX
For more than a decade, the ROI of Customer Experience has been discussed, with very few case studies or quantified examples of the growth...
Delivering your On-Brand Experience – the key to growth
Every company talks about how important their “Brand” is, but we have found that many companies aren’t sure how well – or how consistently...
Is your Voice-of-the-Customer program Strategic? or Tactical?
Many companies have voice-of-the-customer efforts in place, making large investments in VoC systems like Medallia or Qualtrics and the staff to generate monthly dashboards...
3 Reasons Why Your Company Needs an Employee Journey Map
Leaders across virtually every industry want to increase employee engagement and lower attrition, especially as millennials continue to dominate the workforce. This is obviously...
Connecting Research to Results #4 – Where is your brand loyalty leaking from your customer experience?
With over $600 Billion spent on advertising to create brand awareness, drive prospect conversion and build customer loyalty, surprisingly few companies track the brand...
Customer Engagement during the COVID Pandemic – a case study
Customer engagement was thrown into a whirlwind when the COVID-19 pandemic hit in March 2020. Sales and Marketing departments were faced with a...
The Patient Experience – COVID pandemic fears and solutions
The COVID pandemic has frozen many industries, but one that urgently needs attention is the healthcare industry. With over 2 million infected people...
Connecting Research to Results #2 – Where revenue is leaking from your customer lifecycle?
With over $46 Billion spent on market research companies last year, the impact on business results is still elusive. Which answer would you...
Connecting Research to Results #1 – Where (and why) prospects are leaking from your marketing funnel
In a recent conference with insights professionals, the discussion came up about how to use research and insights efforts to impact business results. ...
Six Common Employee Experience Hurdles that Lead to Attrition
For the last 10 years, our company has helped global enterprises and emerging companies rethink their customer experiences to deliver their brand promise. ...
If your CX program wants to be the MVP, it better have an ROI
Customer journey mapping is the popular concept right now for many companies. But most aren’t having much impact with the C-Suite. As...
CX Visioning: Why your Customer Journey Map isn’t rockin’ your C-Suite
CX Visioning: Why your Customer Journey Map isn’t rockin’ your C-Suite Customer journey mapping is the popular concept right now for many companies. ...
5 ways to make your C-Suite commend – not criticize – your Customer Journey Map
Customer journey mapping is the popular concept right now for many companies. Why wouldn’t it be – it provides critical insights on a...