Gerardo Dada
Gerardo Dada
CMO and Field CTO for Catchpoint Systems. Technology Marketing Strategist.
I have been lucky to be at the heart of the Web, Social, Mobile and Cloud revolutions working for companies like Microsoft, Rackspace, Motorola, BazaarVoice, and SolarWinds. I enjoy sharing my thoughts on strategy, marketing, leadership, and IT Systems.
The CrowdStrike Incident Makes one thing clear: the need for a Resilience Officer
The outages resulting from the CrodStrike bug this July leave us with three important lessons, in logical sequence: 1. In today's world, every interaction is...
Why Jet.com’s Strategy is Flawed
I applaud the efforts of Jet.com and its willingness to innovate in the retail space. Marc Lore, Jet’s CEO, is a very talented individual...
Is Your Leadership Team Committed to Customer Centricity?
If you ask any CEO you are most likely to hear he or she is committed to building a customer centric culture. It is...
Understanding Customers: Behavioral Psychology Becoming an Essential Skill
If you are a marketer, customer experience professional, or business strategist, you should become a behavioral scientist. When I was a couple years younger, I...