Evelyn Timson

The Help Hub Hero Methodology in Content Marketing

Consumers are more in tune with advertising practices and old fashioned sales hooks than ever before. As today’s digitally literate consumers become increasingly cynical with bombarded advertising they also become increasingly adept at filtering it out. Breaking through this wall of thin content requires...

Leaving an Impression: Why Animation is the Video Marketer’s Secret Weapon

Animation isn’t a new form or marketing but improvements in software, hardware and the emergence of the internet as a marketing medium has certainly seen its popularity explode. And yet animation is still grossly underused as a marketing tactic by many businesses that would...

The Art of Storytelling in Video Marketing

When Richard Branson - one of the wealthiest and most successful businessmen on the planet - was hospitalised in a cycling accident, we’d have forgiven him for hiding away, concealing his battered and bloodied face from the world. Instead, and perhaps unsurprisingly given his...

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