Elisa Ciarametaro

What You Need to Craft a Compelling Message

What does it mean to have a message that is compelling to clients and prospects? To compel, captivate and engage them you need to address what is important to them. You must have these facts before you sit down to craft your relevant and...

How to Be Relevant to Your Best Prospects

We are entering a unique time in sales and marketing. Our prospects and clients are navigating new business challenges and opportunities, and there is ample opportunity to help. Executives and leaders need to adapt their messaging to remain relevant during a time of great...

How to Have a Relevant Message in a Whole New World

We are all operating personally and professionally in an entirely new world. Our way of working is different than yesterday, and will be different tomorrow. We are all in this together and it’s stressful – I get it. But recently, much email marketing seems...

How to Deal with Rapid Change: Be Human and Helpful

We are dealing with a rapidly changing business environment today. How we live and work is being redefined and refocused. We recently shared ways to help you solidify your target market, change your short term target market focus, and gave you food for thought...

How to Define Your Target Market When Nothing Is Normal

During these unprecedented times, please give special thought to the needs of your prospects and customers. They have more personal, professional and/or business challenges now than ever. Are your sales and marketing efforts helping or hurting your customer and prospect relationships right now? You...

4 More Ways to Offer the Right Customer Journey Now

Everyone wants to treat customers and prospects right. In two previous tips for a better customer experience, I promised you additional suggestions to keep your customers close and prospects closer. Here are my additional observations to make the customer journey and experience pleasant, meaningful...

Why Now Is the Best Time to Optimize Your Customer’s Experience

Although we should always be mindful of improving and doing better tomorrow than we did yesterday, we live in uncertain times today. It’s more important than ever to be especially mindful about how we are helping our customers and prospects get through these tough...

Follow-up: Why Is It So Hard?

Follow Up Tips for Sales Professionals It’s happened to the best of us, whether as customers, prospects, partners, business associates, employees, relatives, or friends: a lack of follow-up. Either we need to get back to someone, or someone owes us something, and it never comes....

Sales Resistance: How to Respond When Prospects Are Putting You Off

Sales resistance happens as prospects naturally raise their defenses during a sales call. But they do not want you to notice they are putting you off. Are you, the inside sales representative, really being blown off when a prospect tells you to call back...

Providing Superior Customer Service: 10 Common Problems and Solutions

To WOW, you must differentiate yourself, which means do something a little unconventional and innovative. You must do something that’s above and beyond what’s expected.” ― Tony Hsieh, CEO of Zappos and author of Delivering Happiness: A Path to Profits, Passion, and Purpose The terms…

Inbound Marketing Strategies: Don’t Let The Good One Get Away

Does your inbound marketing response system truly connect you with prospects, or does it drop the ball? Here's a story that highlights the difference between simply processing inquiries, and being able to invest in opportunities to get more deals. I recently needed to explore options...

Why Appointments Cancel: How to Get More Meetings With Qualified Prospects

Do you ever wonder why prospects or customers cancel appointments? Cancellations further complicate your outbound sales (coldcalling) and marketing prospecting efforts. It is hard work to secure an appointment, so a cancellation is a disappointment to say the least. A Lesson From an...

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