Devin Pickell
Devin Pickell
Devin Pickell is a Growth Marketing practitioner with vast experience collaborating with content, product, and customer success teams to grow website traffic and demand.
Investing In Your Customer Success Team During an Economic Downturn
When times are tough and budgets become tighter, it can be tempting to reel back your investments across every department. You slash your marketing ad...
3 Ways Customer Success Helps B2B Marketing Teams Become Better
The old ways of marketing are coming to an end. Five years ago, marketing teams could get away with creating content, promotions, and campaigns without...
Why the Post-Purchase Customer Experience is So Important Today
Getting someone to buy from your brand for the first time can be one of the great challenges an ecommerce business will face. Getting...
Live Chat: Benefits, Use Cases, and Best Practices for Today’s Businesses
Today’s customers prefer live chat for a variety of reasons. Some appreciate the ability to multitask while chatting. Others feel live chat is quicker...
4 ways small businesses can improve their customer service strategy today
Creating a great customer service strategy is more important now than ever before. It’s not just the fact that 89% of consumers have switched...
How to Structure Your Demand Gen Team (+13 Roles to Hire For in 2021)
Leads, leads, leads — everyone wants more leads. And, businesses truly value teams that can bring in a steady stream of fresh, qualified leads....
6 Ways to Support Your Remote Customer Service Team in 2021
The New Year is here, but there’s a good chance your teams are still working remotely. The COVID-19 pandemic is still relevant and vaccines...
3 Ways Customer Service Expectations Have Changed in 2020
The phrase “new normal” has become this year’s cliche, however, it’s a great way to define the changing landscape of customer service. More customer service...
3 Ways VoIP Can Improve Your Customer Service This Holiday Season
The holiday season is nearing, and with in-store shopping limited this year due to COVID-19, you can expect e-commerce transactions to soar. With more digital...