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Dick Lee

Dick Lee
Author & speaker Dick Lee has been encouraging customer-centric business practices for over 30 years. In his latest book "We Are Buyers. You Are Sellers. You're Busted." he changes focus to encouraging customers to fight back against abusive sellers.

Which Will Cost VW more: Government-Mandated Repairs or Damage to Customer Trust & Loyalty?

We now know the emissions problem affects not only VWs, but Porsches and Audis with 4-cylinder diesels as well. And we just learned the...

Why Won’t Sellers Subtract the Downside of too Frequent eMarketing from the Supposed Upside?

Most marketing, sales and even service managers share a blind spot. They “measure” assumed positive outcomes of their promotional efforts, but never the damage...

Is Unethical Advertising Sufficient Reason For You to Rule Out a Vendor?

I raise this question after I walked out of a Sprint Store shaking my head and vowing never to do business with them again,...

Is McDonald’s Suffering from a Poor Product – or a Sweeping Change in Customer Tastes?

McDonald’s has seen slipping sales numbers for a couple of years now. In response, management is playing with the menu and making other...

In Digital Home Entertainment, Who’s Winning the Race to the Bottom?

The digital home entertainment industry ranks dead last in customer service. The major players - Comcast, DirectTV and Dish Network - routinely enrage customers...

Can Government Improve the U.S. Economy by Putting Some Jingle Back into Worker/Customer Pockets?

As we know, by definition buyers having more money to spend improves our economy. But can government increase the spending supply? For once, he...

How Can We Help Broke Consumers Spend More Money?

With 70%+ of our domestic economy created by still lagging consumer spending, our economy remains in the toilet. But who’s willing to step up...

Did Customers Help Slay the Walmart Dragon? You Betcha

Walmart announced last week they will soon start paying their 500,000 employees a $9/hour minimum. And next year the minimum wage jumps to $10/hour....

Aetna puts $16/hr floor under customer-facing employee wages: just smart business or start of rekindling our economy?

CEO Mark Bertolini offered a host of good business reasons for substantially raising customer-serving employee wages – plus unusual sensitivity to employee economic struggles....

Does Work Expand to Occupy Excess Staffing (and what does that have to do with customers)?

How often do you see employees sitting around and twiddling their thumbs? Almost never. Employers would fire or lay off everyone “not needed.” But...

Are Corporations Speeding Up “Adoption of Customer First” Strategies or Slowing Down?

Think big business here. Five years ago we were extolling Amazon, Costco, Nordstrom, Southwest Airlines, Trader Joe’s and a small circle of other large...

What do Customers have to Say about Brand, Marketing & Advertising?

After extensive customer research, both quantitative and qualitative, I’m here to tell you – very little that’s positive. Among the sorest of sore points...

Amazon & Southwest Airlines Both Falling from the "Circle of the Customer-Centric"

Many companies that intend to become or stay customer-centric lose their way – and in similar fashion. First they attain customer-centric status with customers....

Bad Process. Bad Customer Service. Common Practice

Yesterday Bank of America put me through a very unpleasant but very common experience. Their ebanking center tried to pay my BofA card account...

Time for Tech Support to Eat its Own Dog Food (and that includes Google & Microsoft)

We users of tech support services are getting lots of pushback from technology support services of software sellers in particular but tech support in...

Why Don’t Companies Base Head Count on Meeting Customer Requirements?

I just read two news articles this morning of the type that make me gnash my teeth and shake my head. Both involved Fortune...

Can Best Buy be Saved?

If Best Buy founder Richard Schulze and his team succeed in their planned hostile takeover (and take-private) of Best Buy, they face a daunting...

Do Sellers Need to Act in the Public Interest?

Putting "should" considerations aside, on the hole, do you believe acting contrary to public interest really hurts sellers? This question is really about buyers...

How Would You React to a Black Friday Strike Against Walmart?

Judging by the number of class action employee suits filed against it (many won by plaintiffs), Walmart may be the most abusive major employer...

How Much Does Corporate Design Fight Customer-Centricity?

Historically, virtually all corporate entities have been designed from production/service delivery out (inside-out). And a few unlucky companies have been designed from accounting out...

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