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Chux Gervase Iwu

Chux Gervase Iwu
Specialised Services Inc.
Chux Gervase Iwu, a senior partner at Specialised Services Inc., has been in change management since 1993. With degrees in library studies, industrial psychology and management and a diploma in electronic commerce, Iwu is a consummate facilitator and trainer and a member of a South African tertiary institution's business management faculty.

What is Marketing?

Is it true that every time people attempt to satisfy their needs by means of an exchange, marketing is involved? Or is it false?...

Simpler Ways of Sustaining Customer Loyalty

As a child I wondered how burger shops regularly maintained long queues of customers waiting to be served. I remember asking my mum why;...

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