Google is constantly evolving its algorithms to display the users the most accurate, relevant, and secure pages. And every year, it seems to introduce more and more updates every year. Knowing what kind of updates have been made will help you keep up with...
Novel Coronavirus or Covid 19 is devastating many countries, businesses and lively hoods. From panic buying to layoffs, it has had varying impacts. From a search perspective we can take a deep dive into the data that is coming through and analyse the impact it…
Digital marketing as an industry is highly competitive. To survive and grow amid cut-throat competition, you need to have access to the latest digital marketing tools. Here are some essential tools which you need to have: Infographic credit Google Keyword Planner The planning of a…
Google is all about providing fast and accurate information to its users. Google has been emphasising on mobile friendly and fast loading websites keeping the user experience in mind. Google has been pushing for more secure websites and even ranks HyperText Transfer Protocol Secure (HTTPS)...
Image credit In May 2013, one fact took most people by surprise was the launch of Penguin 2.0 by Google. Immediately, all search rankings on the internet dropped via the Page Rank. It was not surprising that among the sites that suffered the most were...
Let’s be honest lead generation is a challenge for all businesses regardless of the type of industry or niche they are in. Search engine optimization or SEO, when done correctly and focussed on regularly, will produce consistent lead generation through popular search engines like...
Knowing the software tools and analytic skills that have emerged to handle massive data volumes will help you navigate today’s technological landscape. In only a few years, Big Data has moved from just Gigabytes to whopping Zettabytes! But what is behind the hype and what...
Image credit 2017 is a year which brings transformation to small and medium-sized businesses. Unlike previous years, the changes that are taking place now will help these companies grow further by streamlining their business operations, improving customer acquisition and experiences, increasing collaboration, and more. If...
Digital marketing is a generic term used for your online marketing efforts. Google search is the main focus of most online businesses. Social media is important as well. People spend a huge amount of time online, so having a digital marketing strategy essential in...
The internet and social media, in particular, have exploded with traffic with even more new and regular returning visitors. More and more businesses are trying to get exposure through digital marketing and even more so with social media marketing. Companies are happy to pay...
Let’s be honest, small to medium businesses have a tight budget but they are traditionally competing with big giants with massive wallets. One way small and medium enterprises can get a level ahead of their big counterparts is to go digital, i.e. look for consumers...
In 1880, the average adult was expected to live about 40 years. Projections for the year 2080 show the average lifespan may be as high as 100! Clearly, medical science is making tremendous breakthroughs on nearly every modern healthcare front to add as much as...