Brian Walker
Brian Walker, CEO
Brian Walker is the Chief Executive Officer of AE Marketing Group and host of the award-winning Brand Lab Series™ Podcast with today’s most innovative brands, including Bosch, Deloitte, IBM, RXBAR®, Accenture, and P&G.Recognized by Inc., Forbes, Branding Magazine, Ad Age, The American Marketing Association. Modern Healthcare, and more, Brian helps executives build brands beyond traditional advertising to improve customer experience, product development, and revenue.
Boeing’s B2B Brand is Maxed
Why the Global Aerospace Co. and Manufacturer of the 737 MAX Must Think More Like a Consumer Brand You don’t need to be a frequent...
Millennials Force Travel Brands to ReThink what it means to be Customer-Centric
Every day it seems, marketers remind brands that they must be relevant to Millennial consumers. As a result, travel brands recognize that...
6 CoCreation Considerations for Healthy CX
Today, every brand is caught up in a power struggle. On one side, sits your company comprised of your employees, your product development, your service,...
The 1 Thing You Should Be Doing to Improve Customer Experience Right Now
With the explosion of mobile and digital technology, the balance of brand power today has shifted to consumers, who are now empowered to write,...
3 Data Hacks to Improve CX
Attend any marketing conference today, and you’ll find entire tracks dedicated to data and how it can be used to improve customer experience. There...
Nationwide Has More On Its Side Than First Believed
The morning after Super Bowl XLIX, I wrote the “Defense of Nationwide” following the insurance brand’s instantly infamous ad on child safety. My viewpoint...
When a Brand Says Goodbye
"Hailo and Fare-Well" Just two years ago the taxicab app service Hailo arrived in Chicago, yet already it has hit the road. According to...
$4.5M Brand Lesson in Social Media
Remember the JetBlue TV ad that ran during the Super Bowl? No? OK, how about the one leading up to the Big Game? Can’t recall...
Pinterest’s Gender Gap is a Good Thing
Much has been written of late about Pinterest and the gender gap for one of social media’s biggest brands. As any good marketer can...
JetBlue’s CX Tipping Point
Thanks to social media, today’s consumers have turned themselves into real-time reporters, split-second critics and instant pundits, leaving brands in a daily state of...
Will Pizza Hut’s Brand Get Blockbustered?
Once a brand so iconic that it actually defined the entire notion of “pizza” for many of us who grew up during the 1960s...