Anna Korolekh

What B2B Buyers Really Want (And How Sellers Can Give It To Them)

It’s time to bring consumer-grade innovation into the world of B2B ecommerce. Source: Pexels It’s tempting to think of B2B buyers as qualitatively different creatures than ordinary consumers, but the reality is that B2B procurement teams are made up of regular folks who are also...

Data Standardization Can Give B2B eCommerce Brands A Competitive Edge

With standardized data, digital sellers can help customers make better buying decisions Data is the lifeblood of B2B eCommerce. It flows through every stage of a seller’s operation, from production and purchasing, to transportation, storage, sales, and delivery. And that’s just the physical activities....

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