Andrew Fritts
The Science of Empathy: Humanizing the Sales Process with AI
Artificial intelligence has long been considered the cold, calculating counterpart to human intuition. It’s easy to understand why – algorithms are built to recognize...
The Trust Factor: Turning Business to Business (B2B) into Business With Business (BWB)
The dynamic of old-school B2B establishes the seller as the driver and the buyer as the passenger. One party is at the wheel, choosing the…

