Alister Esam
5 Effective Strategies in Using Customer Journey Mapping Software
Customer journey mapping enables interactions with a company to be visualized, sequentially, along a mapped timeline. This shows the journey from brand discovery to buying and beyond. Source The above journey map demonstrates a customer’s experience of going to the movie theater, but a lot…
6 Easy Steps to Building a Solid Talent Pipeline Framework
Any business manager wants their business to run as smoothly as possible. This doesn’t just mean finding the right workflow management software; it means finding the right people to work for your business. Establishing a talent pipeline - a pool of quality candidates - is...
5 Actionable Tips in Improving Mobile User Onboarding Process
Mobile app retention rates are famously low. With only 25 percent of people continuing to use an app after day one of installation, it’s clear customers have high expectations when it comes to their value. Fortunately, a clear and focused mobile user onboarding process can...
8 Key Tips for Improving Your Small Business Procurement Process
What exactly is a procurement process? That’s probably the first question on your mind as you click on this article, and that’s understandable. A procurement process is something a company does to acquire new stock. It can consist of several steps, such as: Defining criteria…
7 Reasons to Consider Automating Your Business Process
Businesses become more complex as they grow and develop. To deal with this, it becomes necessary to start implementing process workflows. But even the most rigorous workflows come with difficulties of their own. This can lead to significant investments of time, money, and resources. Not...
5 Ways to Improve Your Ecommerce App Uninstall Rate
Ask any retailer: losing customers is never a good thing. In many ways, this is business 101. To improve the prospects of your company - and the people who work there - while ensuring that an ever-growing customer base exists is a must. The...
How to Execute Full-Scale Website Quality Assurance
For today’s website developers, quality assurance testing is an essential part of site construction. Despite our best efforts, mistakes and bugs can creep into any website. Quality assurance (or QA) helps developers to realise their vision, and delivers a site users love to visit. Our...