Alister Esam
Alister Esam
I help businesses perform at their best using my expertise in business process management and strategic planning.
8 Workflow Automation Ideas For Ecommerce Business Processes
The internet has revolutionized the worlds of online shopping and retail. In 2020, global ecommerce sales crossed$4.28 trillion, with no sign of this growth...
Social Listening Strategy: How to Get Started and Leverage It to Unlock Opportunities
You can’t go too far in the digital era if you aren’t aware of what your loyal and prospective customers think about you. Ignoring...
A Marketer’s Guide on How to Supercharge Your Outreach Through Sales Outreach Automation
Automating your sales outreach can be a major win for you and your customers. It can potentially reduce your costs by freeing up time...
Business Process Optimisation: How to Maximize Workflow Efficiency Like a Pro
Every business has set processes, whether they know it or not. Signavio found that 62% of businesses have up to 25% of their processes modelled...
How to Execute Seamless Sales-to-Service Channel Partner Handoffs
If you’ve ever asked for an easier way to make your customers and employees happier whilst still growing revenue, you’re in luck. It’s as...
A Guide to The Small Business Brand Development Process
Creating a brand is about pulling together the core ideas, motivations, and beliefs of your company and representing them in a coherent way. The...
Brand Funnel Explained: How it Works And How to Leverage it
Understanding the consumer journey is vital for any brand. Tracking that journey can be tricky, which would prove detrimental to an effective marketing strategy....
5 Differences to Note Between Affiliate Marketing & Referral Marketing
There are many marketing methods out there, and it can be difficult to figure out which is most suited to your business. One of...
How to Find the Right Affiliates Through the Right Content
Affiliate marketing is a form of peer recommendation; it works because we feel more comfortable buying something that’s trusted by experts. Of course, a...
What is The Purchase Order Process And How to Develop Yours
As a business matures, a more structured approach to the purchase process is required. While the day-to-day havoc of running a small business can...
How to Assess Your Vendors: a Must Have Guide For Project Managers
You’ve finished a project, and your client is delighted with the final product, but a week later, something terrible happens: there’s a data breach...
A Comprehensive Guide on Data Catalogs and How They Can Aid Your Business
Imagine looking for very specific information in a vast library - and you’re up against the clock. Now, contemplate that you don’t even know...
How to Make Your Sales Smarter Through Sales Process Mapping
Every business needs a plan, and it’s no different when it comes to sales. While gut feelings and intuition might be a method to...
How to Speed up Efficiency: an Essential Guide For Small Businesses
Every small business owner knows one key piece of information: efficiency is (almost) everything. When you run a small business, every moment of your...
What Are Decision Support Systems And How They Work
Image Source As a business leader, how many decisions do you have to make in a day? With employees to manage, customers to care for,...
Project Cost Management: Definition, Best Practices, And More
Project management ideas can sound complicated at first. You’ll read lots of jargon about inputs and outputs, your WBS, measuring PVs against your EVs,...
What is Customer Case Management And Why do You Need it in Your CX Process
Customers are, as we all know, the foundation of a strong business. Building customer loyalty is (or should be) at the heart of everything...
6 Steps to Streamlining The Sales-to-Service Customer Handoff Process
Image Source In modern business, building solid and lasting customer relationships is all about delivering a great experience at every stage of the customer sales...
Customer Support Funnels: An Essential Enterprise Guide on Developing One
A funnel is a business term generally used with regards to sales and marketing. Customers are made aware of your company, then marketed to,...
A Comprehensive Guide to Business Process Design
Processes are defined as a series of actions or steps taken to achieve a particular end. Just as you’d want to ease the logistical...