Alister Esam

Customer Support Funnels: An Essential Enterprise Guide on Developing One

A funnel is a business term generally used with regards to sales and marketing. Customers are made aware of your company, then marketed to, then eventually a sale is made. These are the initial stages of a customer’s journey, their conversion from a merely...

A Comprehensive Guide to Business Process Design

Processes are defined as a series of actions or steps taken to achieve a particular end. Just as you’d want to ease the logistical headaches of booking transport for your dream vacation, businesses look to simplify and streamline processes en route to their dream...

5 Effective Strategies in Using Customer Journey Mapping Software

Customer journey mapping enables interactions with a company to be visualized, sequentially, along a mapped timeline. This shows the journey from brand discovery to buying and beyond. Source The above journey map demonstrates a customer’s experience of going to the movie theater, but a lot…

6 Easy Steps to Building a Solid Talent Pipeline Framework

Any business manager wants their business to run as smoothly as possible. This doesn’t just mean finding the right workflow management software; it means finding the right people to work for your business. Establishing a talent pipeline - a pool of quality candidates - is...

5 Actionable Tips in Improving Mobile User Onboarding Process

Mobile app retention rates are famously low. With only 25 percent of people continuing to use an app after day one of installation, it’s clear customers have high expectations when it comes to their value. Fortunately, a clear and focused mobile user onboarding process can...

8 Key Tips for Improving Your Small Business Procurement Process

What exactly is a procurement process? That’s probably the first question on your mind as you click on this article, and that’s understandable.  A procurement process is something a company does to acquire new stock. It can consist of several steps, such as: Defining criteria…

7 Reasons to Consider Automating Your Business Process

Businesses become more complex as they grow and develop. To deal with this, it becomes necessary to start implementing process workflows. But even the most rigorous workflows come with difficulties of their own. This can lead to significant investments of time, money, and resources. Not...

5 Ways to Improve Your Ecommerce App Uninstall Rate

Ask any retailer: losing customers is never a good thing. In many ways, this is business 101. To improve the prospects of your company - and the people who work there -  while ensuring that an ever-growing customer base exists is a must. The...

How to Execute Full-Scale Website Quality Assurance

For today’s website developers, quality assurance testing is an essential part of site construction. Despite our best efforts, mistakes and bugs can creep into any website. Quality assurance (or QA) helps developers to realise their vision, and delivers a site users love to visit. Our...

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