Alister Esam

How to Execute Seamless Sales-to-Service Channel Partner Handoffs

If you’ve ever asked for an easier way to make your customers and employees happier whilst still growing revenue, you’re in luck. It’s as simple as executing a seamless sales-to-service channel partner handoff.  Strong communication between your sales and the service channel partner sets the...

A Guide to The Small Business Brand Development Process

Creating a brand is about pulling together the core ideas, motivations, and beliefs of your company and representing them in a coherent way. The best way to define a brand is through  visuals: the logo, company colors, aesthetics, packaging design, uniform, and premises decor...

Brand Funnel Explained: How it Works And How to Leverage it

Understanding the consumer journey is vital for any brand. Tracking that journey can be tricky, which would prove detrimental to an effective marketing strategy. A brand funnel is a great tool for monitoring your brand’s performance so you can make the best decisions and...

5 Differences to Note Between Affiliate Marketing & Referral Marketing

There are many marketing methods out there, and it can be difficult to figure out which is most suited to your business. One of the ways to ensure you pick the correct one is to know the differences between them.      Image source In this article,...

How to Find the Right Affiliates Through the Right Content

Affiliate marketing is a form of peer recommendation; it works because we feel more comfortable buying something that’s trusted by experts. Of course, a big company will push its own products. But my favorite podcast host, social media influencer, or blogger? Well, they only...

What is The Purchase Order Process And How to Develop Yours

As a business matures, a more structured approach to the purchase process is required. While the day-to-day havoc of running a small business can feel like frantically treading water, the informal procedures cannot continue forever. It’s one thing to ponder how to start an...

How to Assess Your Vendors: a Must Have Guide For Project Managers

You’ve finished a project, and your client is delighted with the final product, but a week later, something terrible happens: there’s a data breach affecting the hosting service.  Turns out, all those emails back and forth between you and your client, their contact information, and...

A Comprehensive Guide on Data Catalogs and How They Can Aid Your Business

Imagine looking for very specific information in a vast library - and you’re up against the clock. Now, contemplate that you don’t even know which book holds the information you need. Pretty horrific, right?  Well, that’s what the situation looks like for companies without a...

How to Make Your Sales Smarter Through Sales Process Mapping

Every business needs a plan, and it’s no different when it comes to sales. While gut feelings and intuition might be a method to attract leads and close deals, what happens when they fail? To eliminate the need for guesswork and luck, a solid sales...

How to Speed up Efficiency: an Essential Guide For Small Businesses

Every small business owner knows one key piece of information: efficiency is (almost) everything. When you run a small business, every moment of your time needs to be accounted for, because time is money. Small businesses don’t have as much in-built padding as larger...

What Are Decision Support Systems And How They Work

Image Source As a business leader, how many decisions do you have to make in a day? With employees to manage, customers to care for, and investors to answer to, you probably have to make more decisions than you think. Some decisions will come easily...

Project Cost Management: Definition, Best Practices, And More

Project management ideas can sound complicated at first. You’ll read lots of jargon about inputs and outputs, your WBS, measuring PVs against your EVs, KPIs and OKRs according to the PMBoK… but a lot of it is just systemizing common sense. Whether you want to...

What is Customer Case Management And Why do You Need it in Your CX...

Customers are, as we all know, the foundation of a strong business. Building customer loyalty is (or should be) at the heart of everything a business does. Did you know that increasing your retention rates by just 5% can boost profits by 25%? Image Source…

6 Steps to Streamlining The Sales-to-Service Customer Handoff Process

Image Source In modern business, building solid and lasting customer relationships is all about delivering a great experience at every stage of the customer sales funnel. From awareness to loyalty, your prospects’ trust can be won or lost.  Have you equipped yourself with enterprise-level SEO…

Customer Support Funnels: An Essential Enterprise Guide on Developing One

A funnel is a business term generally used with regards to sales and marketing. Customers are made aware of your company, then marketed to, then eventually a sale is made. These are the initial stages of a customer’s journey, their conversion from a merely...

A Comprehensive Guide to Business Process Design

Processes are defined as a series of actions or steps taken to achieve a particular end. Just as you’d want to ease the logistical headaches of booking transport for your dream vacation, businesses look to simplify and streamline processes en route to their dream...

5 Effective Strategies in Using Customer Journey Mapping Software

Customer journey mapping enables interactions with a company to be visualized, sequentially, along a mapped timeline. This shows the journey from brand discovery to buying and beyond. Source The above journey map demonstrates a customer’s experience of going to the movie theater, but a lot…

6 Easy Steps to Building a Solid Talent Pipeline Framework

Any business manager wants their business to run as smoothly as possible. This doesn’t just mean finding the right workflow management software; it means finding the right people to work for your business. Establishing a talent pipeline - a pool of quality candidates - is...

5 Actionable Tips in Improving Mobile User Onboarding Process

Mobile app retention rates are famously low. With only 25 percent of people continuing to use an app after day one of installation, it’s clear customers have high expectations when it comes to their value. Fortunately, a clear and focused mobile user onboarding process can...

8 Key Tips for Improving Your Small Business Procurement Process

What exactly is a procurement process? That’s probably the first question on your mind as you click on this article, and that’s understandable.  A procurement process is something a company does to acquire new stock. It can consist of several steps, such as: Defining criteria…

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