A guide for mapping ROI on internet marketing


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What ROI really is? It is the calculation or measure of earned profit from each campaign. Measuring ROI may be based on your “return” and the type of your investment. For example, for many marketers the return could be; Total revenue, gross profit, and Net profit. The ROI is measured on the nature of your investments.

The ROI on internet marketing is an online nature of your investment on each campaign. Like the TV or print ad, the possibility of tracing your sales is negligible unless, you have a coupon or link attached to your campaign. An online visitor is different from the visitor viewing the print ad or TV. The online visitor chooses to be your brand ambassador unlike the former, who is less likely to follow the content on TV.

These tips help measure ROI on internet marketing:

Defining objectives and goals: If end results are missing from your onset, you may find it difficult to map the ROI on your online marketing. Set a goal or objective and share it with everyone involved in the process. For example, if you wish to promote a product or service, building a website alone won’t help. The targeted users or consumers should be made aware of the URL. The URL of your products website should be easily accessible. E-Mails, display ads, or search marketing etc are apt for this. ‘Fill in,” enquiry form must be added if you aretargeting a particular product or service.

Flow of traffic to your website: Mapping visitor’s action on your website through free tools like Google analytics, get you an overview on your website’s performance. The analysis details you on time spent on your website by the visitor, number of visits a consumer makes, and the keywords used by the visitor. Furthermore, what a visitor did on your website; the pages viewed, a particular section more frequently viewed, or visitor made an early visit, can all be analyzed. Engaging visitor’s by drawing benefit from the analysis, you can very well map the ROI; positive or negative.

Mapping ROI based on social media: Your expectations or goals for social visibility should be set right. Getting the traffic engaged will actually measure your ROI. If your traffic is engaging, your brand will be making a rave online. The traffic analysis may well suggest the kind of traffic you engage from Facebook, Twitter, blogs etc. The social media analytics is a powerful tool for measuring the ROI on internet marketing.

Search Marketing: It is easy to track traffic from the organic or paid listings (PPC). The keywords listing tell you the initial analytics of the traffic coming to your website. Search engine optimization helps mapping the ROI too.

*Note: – To obtain best results, you should define the dollar value for each conversion. For example, if your website serves the purpose of visitor’s signing up for a subscription and your site metrics suggest that 1 in every 30 subscribers will go for a $20 service in the offline mode, and then you can value each subscription at $1.

If you really want to improve your ROI on your online marketing investment then you may prefer this page for ROI optimization services – www.vocso.com/marketing-roi-optimization

Deepak Chauhan
Deepak Chauhan CEO & Founder of VOCSO Technologies, a website development company based in Faridabad, Delhi/NCR, India. He is mainly responsible for the strategic, technological & product development for VOCSO Technologies and its clients. With more than 10 years of experience in website design, web development, internet marketing & web solutions development, he brings an unmatched offer to his clients.


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