8 Reasons To Start A Blog For Your Business


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Almost everybody has heard about blogs and the impact they have on readers across the world. Hop online and you will come across a variety of them regularly churning out articles week after week. The most popular ones are those that belong to exciting individuals who keep sharing life experiences with enthusiastic readers. These are personal blogs famous for their articles filled with wit and gems of wisdom.

create a blog
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Business blogs have a dedicated reader base too – and they mostly belong to the same domain the company operates in. Does your business have a blog yet? If your answer is no, what is stopping you from starting a blog?

We hope the 8 reasons provided below will encourage you to start a blog for your company!

1. Easy to launch and maintain!

It doesn’t take a lot of effort to launch a blog of your own – view it as an extension of your website! You don’t have to invest in design because it will acquire the character of your website. The main effort will be to ensure the blog is regularly updated with articles!

2. Digital marketing-friendly channel

Never under-estimate the marketing wonders a blog can do for your brand! Well-written articles will be warmly received by readers, giving your brand an efficient marketing channel to zoom ahead of competitors! Make sure your blog features articles that highlight the latest happenings in the industry.

3. Wins you new leads

Count on your blog as a lead generator. Let each article written for your blog showcase your expertise and standing in the industry while building a successful business brand. A reader convinced of your company’s credentials through these articles will readily recommend your brand to others!

4. Drives traffic to your website

Most businesses use blogs to divert traffic to their primary sites. You can do the same by featuring blog articles that highlight your services in detail. Add links to your blog articles and guide the reader back to your site!

5. Helps you follow a content marketing strategy

Many businesses find it hard to follow content marketing strategies. A blog will resolve that issue to an extent. Upload articles on the blog and share them on your social media profiles. This will help your business develop a pattern of regularly creating articles based on a content marketing strategy.

6. Fun to own and maintain

Launching a blog is only the first step! Maintaining an editorial calendar and producing quality content is a fun activity your team will love pursuing!

7. 2-way communication channel

If your article is effective, there is every chance readers will share their feedback through comments. Use your blog to communicate with them in a positive manner. The comments can be viewed by all and will remain on your blog for years!

8. Helps you understand your target audience better!

Some companies invest heavily in research that seeks to better understand the target audience. A blog can help you gauge the mood of your target audience. Your articles and their response to them will help you understand whether you are on the same page with them regarding your services.

Did these 8 reasons provide you with the motivation to start a blog of your own? Get in touch with us if you need any marketing insights on blogs.

Susan Smith
Susan Smith is an online marketing professional and has been with Promo Direct for past 10 years. She likes to blog about branding tips, business and marketing, and facts about promotional products. Besides that, she loved travelling & photography.


  1. Good article Susan,

    Just wanted to say that you hint in both points 3 and 4 how powerful a blog can be but I think it’s also worth pointing out as a separate point how a blog can often deliver SEO results that your overall website may have difficulty in performing.

    I’ve written article for clients on blogs I’ve set up for them, that with it’s laser-guided tags, categories and often high SEO value in the first place, has meant that some posts have far outstripped client websites for certain keyword rankings.

    This can mean that anything other than a basic news item may be better deployed in a blog and then the company website link to it.


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