Many marketers believe that comments aren’t too important for your blog posts. But in reality, the comment section can be very helpful in making your blog posts stand out.
By encouraging your visitors to add valuable comments to your blog, you can boost engagement and keep your blog post active even after days of publishing it.
It’s also a great way of exchanging ideas, discussing the thoughts and opinions of your readers, and having a better understanding of what your users expect from you.
You can then use these insights to come up with new content (that your audience wants to read on your blog) and work on your content marketing strategy for more engagement.
Getting more comments on your blog posts is also a great way of improving your SEO. The more comments you have, the more engagement you can receive.
So if your readers took 4 minutes to read your entire blog post, with the comments included, they’d probably take another 1 minute to read it. This works as a wonderful way to retain your visitors for longer.
Having said that, let’s now check out some of the ways to get more comments on your blog.
1. End your Blog with a Question
The best way to attract more comments to your blog is to end your article with a question. But make sure that your question is easy to answer.
Your audience should not have to think too much to respond to it. The purpose of your question should not be to test your reader’s knowledge. Rather you should focus more on encouraging them to participate in the conversation.
You can ask simple questions like “What are your thoughts on it?” or “Do you agree with us? Let us know in the comment section below.”
Questions like this will make them feel like you care about their opinion and will give them the confidence to share their feedback with you.
2. Reply to Comments
Simply getting comments is not enough. Once you start receiving them, it’s important that you reply to them as well. This will make your visitors feel more valued, and they’ll feel that you truly care about their opinion.
Also, by replying to the comments, you can encourage other visitors to participate in the discussion too. This is a great way to keep the conversation going and attract more comments to your blog. Besides, with more participants in the discussion, you can have more valuable feedback and suggestions from your visitors too.
However, you cannot always expect people to add positive comments. Sometimes there may be criticisms and negative ones too. Make sure that you don’t respond to such comments too severely.
Be warm to all your visitors, no matter how harsh they are with their opinions. If you think the comment points out a genuine error, own up your mistake and thank them for pointing it out to you. If you disagree with their comments, tell them why you do so. This will clear up confusion and offer a more solid understanding of why you did what you have done.
3. Ask your Readers to Add to Your Listicle
You definitely have some listicle form of articles on your blog. It is one of the most popular forms of content that attracts great traffic.
The reason for that is simple. Such articles are easily skimmable, and people can take away what exactly they were looking for without having to go through the entire post line by line.
Since this type of content can have good traffic, why not use the opportunity to generate some solid blog comments as well.
You can easily do that by asking your visitors to suggest their options to expand your list. You’ll be surprised to see how many comments you get in return.
4. Display Recent Comments on the Sidebar
Another brilliant way of getting more comments is to display your recent comments in the sidebar.
This will make your comments visible to your audience and encourage them to add their own comments too.
5. Make an Announcement and Ask for Feedback
Have you ever asked for your user’s feedback? If not, you should start doing it now.
Especially whenever you make any new changes to your business. This can be to one of your products or services or a minor change to a particular landing page, or anything that changes your business from what it was earlier.
Just make an announcement about it and ask your users to offer their valuable feedback in the comments section.
This will surely attract some great feedback in the form of comments. Through this technique, you not only know how the change was received by your audience, but you will also generate some valuable comments for your blog.
6. Comment on Other Blogs
Having an active presence in your niche is another wonderful way of getting noticed by members of your community and creating brand recognition. One way of doing that is to comment on other blogs in your niche.
But make sure that your comments add value to that blog. That way, the author or the blog owner will notice you and start recognizing you. When you do that too often, they might someday want to return the favor by commenting on your blog post as well.
This tip might sound like a time-consuming one. But using it as part of your content strategy can be helpful to you.
Even if the author or blog owner doesn’t return the favor, by adding valuable and in-depth comments consistently on other similar blogs, you can increase your visibility and establish yourself as a guru in your field. This is a great way of building authority in your niche for more success.
So these are some of the easy ways to get more comments on your blog. The more comments you get, the easier it is to build a community around your content. And having a strong community is super essential if you want to achieve success. Because it’s this community that can help you grow your business, boost your sales, and reach your conversion goals for more profit.