5 Ways to Show Customers Love and Get it in Return


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One of the most important things that a business can focus on is showing customers love. Doing so enables lasting relationships with the customers. While connecting with customers through a contact center can be difficult to show customer love, it has become a very effective path used by leading companies. Through their devotion to the relationship, these companies are able to increase sales, revenue and the growth of their company. They get love in return.

The Best Detect what Customers Love

However, the high performing of these companies don’t stop at the “enamored love” stage. In fact, the leaders of the high performing companies are constantly looking for ways to improve the experience of their customers because they know that this will deepen the love and that it will generate gushing success for their business. There are many things that can be done to improve the way you love and engage your customers through your contact center. Here are five ways you can show the love!

1.    Hire for Love

The employees that you hire make loving customers possible. Spend time, resources, and talent on the hiring process. It’s more than bodies in seats but a desire to fill the staffing needs of your contact center with agents with the most love potential. Look for recruits who have excelled in customer satisfaction in the past, in other ways, and that have the talent to make sure that your customers will become more connected to you through the contact center experience.

2.    Build the “Love Talent” of your Employees

When you notice that an employee has a certain talent for a particular area in customer service, work with them to help them develop this craft. By doing this you will be improving the skills that your employees have as well as the experience that your customers have with your employees. This also means that your high performing employees will be more likely to stay with the company because they love feeling valued.

3.    Focus on Loving the Work Place

Making sure that your employees are happy is one of the easiest ways to grow that potential for love. Insure that your customers are happy and feel loved by your employees. Your employees will need to feel this love from the company if they are to be expected to engage in showing love for customers – every day, on every call.

4.    Have Managers that can be Loved

Research has shown that one of the most important factors that effects employee engagement is the managers that are their leaders. It is crucial to select managers that have the talent necessary to be managers that agents can love. One of the main benefits of a manager that can be loved is employees will be encouraged to stay longer and will be more productive and perform better during their time with a company. Never underestimate the power of love on your team.

5.    Encourage Emotional Connection so Love can Grow

When your employees connect with your customers on an emotional level, a fantastic thing happens. By focusing on this connection, managers and leaders are able to develop ways to help employees maximize their success rate with the customer. Some people are naturally able to show the love. But you might not have a team of those kind of people. Lift up those who need to develop this talent and help them show the love.

Love is Never-ending

finding-customer-loveEngaging with your customers is one of the most important ways to show the love. It is what brings them back again and again and these folks generally have attractive profit margins, refer you to others, and they return the love. When you are looking for ways to improve your call center, be sure to consider these five tips to help you build deeper relationships that last a lifetime.

Republished with author's permission from original post.

Jodie Monger
Jodie Monger, Ph.D. is the president of Customer Relationship Metrics (CRM) and a pioneer in business intelligence for the contact center industry. Dr. Jodie's work at CRM focuses on converting unstructured data into structured data for business action. Her research areas include customer experience, speech and operational analytics. Before founding CRM, she was the founding associate director of Purdue University's Center for Customer-Driven Quality.


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