Times are tough right now.
For many small businesses that have pivoted in response to the ‘apocalypse’ that rages on outside our windows, the need for strong digital marketing has become more critical than ever.
But not to worry!
If there is one thing that is holding us all together – it’s technology.
There is a huge amount of potential out there for nearly all small businesses, but it takes a bit of strategy and effort to fully maximize it. This article will share three underrated marketing tactics that you should consider in your marketing strategy.
SMS Marketing
Did you know that open rates of SMS sit around 98%?
Compared to email open rates at a measly 20%… this truly demonstrates the power of SMS marketing, which many small businesses overlook!
SMS marketing might seem like a whole new beast to some, but it’s really just another channel of communication that can be easily leveraged – if you know how to do it right!
There’s a fine line between successful SMS marketing and being outright invasive, but it’s also crucial to ensure that what you are doing is actually legal.
Don’t just start texting random phone numbers or start up some kind of robo-spamming machine.
Firstly, it’s just not going to be effective, and secondly, it’s actually illegal.
Instead, find ways to capture phone numbers from visitors and customers and provide a clear path that allows them to opt in and out as they see fit.
Immersive Presentation Technology
Don’t you wish there was a way to show people what you mean instead of just telling them?
How are you overcoming ‘social distancing’ when it comes to sales or marketing presentations?
Well, luckily in our digital era there are new methods for connecting with people remotely that make Zoom calls look like a rotary phone.
Now, with over 58% of Americans working remotely, there is a trend of new and immersive remote meeting tools that allow you to present in 3D, AR, or VR, which provides an experience that is almost as good as being there!
This is critical for industries that have traditionally seen no potential in remote meetings such as retail showrooms or construction projects.
Tools like SuperViz are changing the way that we interact with people and provide a huge range of dynamic features that are rapidly becoming more essential as we all try to figure out ways to work safely and effectively from home.
If you truly want to stay on the cutting edge, tools like these will be a significant distinguishing factor of companies that have learned to adapt to new challenges.
Email Is Back!
Email marketing has had more than its fair share of glory days, but the marketing poster child has in more recent times taken a bit of a dive in the eyes of some marketing professionals.
However, that has all changed with the global lockdown!
Email open rates have increased by 25% since the lockdown began and it continues to climb 5 – 10% every week.
It’s not surprising that more people are stuck at home and glued to their screens, but within this – there is huge marketing potential.
If you have let your email marketing tactics slide over the past couple years, it’s time to dust off your keyboard and get back to sending, but don’t go back to the spammy practices that killed email for most of us!
It’s time to focus on strong messaging and creative engagement strategies to capture attention.
