Elijah Masek-Kelly
Are Cookies Good or Bad for Your eCommerce Health?
Cookie Monster has gone on a diet and, when it comes to Internet cookies, so has much of your audience. Every site we visit today comes with a notification about cookies and many times we now have to opt-in. It’s a little confusing and...
Finding Resources And Inspiration For Content Marketing
With every company having some form of content marketing system, it’s important that you have a method in place to help separate you from the pack. The same basic set of blog posts introducing someone to your niche or covering fundamental topics will only...
Optimizing Images For E-Commerce Success
Most conventional business websites have a variety of methods to try and improve their SEO. These can range from traditional blogs to multimedia content to landing pages to social media outreach. For e-commerce, things are a bit different. Generally, your average e-commerce store page...
How To Manage Critical Business Documents Without Error
The rapid evolution of technology means business operations flow faster than ever. However, that increase in pace makes it easier for document errors to make their way into the workflow. What happens if a contract is missing an important section? What if it never...
Essential KPIs for E-Commerce Content Marketing
E-commerce, at its core, is built on a few general principles, like knowing a set audience, adhering to solid web design, and finding a framework for your business. You want to have solid concrete data to make sure you are working towards these goals....
Building A Path To Video Marketing Success In E-Commerce
Video marketing is praised as one of, if not the singular most effective type of marketing for your content. There are a variety of different reasons for this, but effective video marketing takes different forms for different niches. When looking at products, 66% of...
Avoiding Content Marketing Mistakes In The Medical Field
A proper content marketing system is essential for overall success. This especially applies in extremely competitive fields like the medical world. More and more businesses are sprouting up in this niche to try and take advantage of increased demand, but there are some unique...
Are You Making these Identity Verification Mistakes? Here’s How to Avoid Them
The modern science of identity verification has become more and more important as data breaches and other security flaws are increasingly a concern for companies of all sizes. The safety and security of your employees and customers when accessing sensitive data or even physical...
Why Your Business Needs to Focus on its Goals
When business owners first launch their company, it seems like there’s nothing on the horizon but possibilities. While that’s true for the most part, the onus falls on you to reach those possibilities and make them profitable. How do you do this? Simple! You...
Copywriting 101: Basics for Beginners
Writing comes in many forms. But, in the world of online marketing, there’s only one form that you need to familiarize yourself with: copywriting. Admittedly, it’s a tough skill to master, but it’s crucial to the success of your business if you’re planning to...
The Basics of a Content Marketing System
Building a content marketing system for your business is the first step to a successful campaign. In order to ensure your content marketing reaches the right people and reels in leads, you need a thorough blueprint of your goals in place. That’s where your...
Compelling Business Strategies For Text Messaging
It comes as no surprise that email campaigns are becoming less and less effective. Most inboxes filter promotions into a separate folder. That means targeted customers often don’t even see the subject lines of the emails you send them, which ultimately results in wasted...
Creating a Positive and Engaging Company Culture in 2019
Work culture is a cornerstone to business. And with a rising cultural emphasis on wellness, people are seeking out workplaces that allow them to cultivate a happier, more balanced life. A positive company culture not only leads to a happy team, but it also...
How To Build A High-Conversion Website
The internet can be a never-ending goldmine for your business. However, you can only extract that sweet, precious revenue if you have the right tools and the knowledge on how to use them. These days, it’s not so easy to be an internet entrepreneur. There…
Data-Driven Link-Building: How To Use Survey Results To Earn Powerful Backlinks
One of the key indicators of how a website will perform in organic search results is the number of backlinks it’s able to earn through publishing great and unique content. However, getting high-quality backlinks has never been more difficult than it is today. With the...
How To Create A Data-Driven Story For Your PR Efforts
As content generation continues to grow throughout the online landscape, it becomes increasingly difficult to employ marketing techniques that will set you apart from the crowd. In many industries, there is so much similar information available that even an informative, well-written piece can get...
3 Steps to Amplify Your Content
You can create excellent content, but if there’s no one there to read it, what’s the point? Organic searches will bring traffic to your website, article, or guest post naturally, but you can take it further. These are three ways to amplify your content...
The Good Copy, Bad Copy Routine — The Key Differences Between Boring and Consequential...
It is becoming increasingly common to click on a web page, begin reading an article, and then find it is poorly written. Many companies, authors, and bloggers simply want to push out articles and blog posts without taking the time to ensure it is...
5 Social Media Tactics That Will Improve PR
PR is all about making connections. If you can make enough links with the right people, at the right time, your company is bound to get the exposure it needs to succeed. One of the most effective ways to make connections is by generating...
How To Plan An Effective PR Campaign
The long wait is finally over. You have put in tons of work over the past few months (or maybe years) developing something new and exciting to share with the world. Maybe it’s a new startup that offers robust security software to...