Elijah Masek-Kelly
Copywriting 101: Basics for Beginners
Writing comes in many forms. But, in the world of online marketing, there’s only one form that you need to familiarize yourself with: copywriting. Admittedly, it’s a tough skill to master, but it’s crucial to the success of your business if you’re planning to...
The Basics of a Content Marketing System
Building a content marketing system for your business is the first step to a successful campaign. In order to ensure your content marketing reaches the right people and reels in leads, you need a thorough blueprint of your goals in place. That’s where your...
Compelling Business Strategies For Text Messaging
It comes as no surprise that email campaigns are becoming less and less effective. Most inboxes filter promotions into a separate folder. That means targeted customers often don’t even see the subject lines of the emails you send them, which ultimately results in wasted...
Creating a Positive and Engaging Company Culture in 2019
Work culture is a cornerstone to business. And with a rising cultural emphasis on wellness, people are seeking out workplaces that allow them to cultivate a happier, more balanced life. A positive company culture not only leads to a happy team, but it also...
How To Build A High-Conversion Website
The internet can be a never-ending goldmine for your business. However, you can only extract that sweet, precious revenue if you have the right tools and the knowledge on how to use them. These days, it’s not so easy to be an internet entrepreneur. There…
Data-Driven Link-Building: How To Use Survey Results To Earn Powerful Backlinks
One of the key indicators of how a website will perform in organic search results is the number of backlinks it’s able to earn through publishing great and unique content. However, getting high-quality backlinks has never been more difficult than it is today. With the...
How To Create A Data-Driven Story For Your PR Efforts
As content generation continues to grow throughout the online landscape, it becomes increasingly difficult to employ marketing techniques that will set you apart from the crowd. In many industries, there is so much similar information available that even an informative, well-written piece can get...
3 Steps to Amplify Your Content
You can create excellent content, but if there’s no one there to read it, what’s the point? Organic searches will bring traffic to your website, article, or guest post naturally, but you can take it further. These are three ways to amplify your content...
The Good Copy, Bad Copy Routine — The Key Differences Between Boring and Consequential...
It is becoming increasingly common to click on a web page, begin reading an article, and then find it is poorly written. Many companies, authors, and bloggers simply want to push out articles and blog posts without taking the time to ensure it is...
5 Social Media Tactics That Will Improve PR
PR is all about making connections. If you can make enough links with the right people, at the right time, your company is bound to get the exposure it needs to succeed. One of the most effective ways to make connections is by generating...
How To Plan An Effective PR Campaign
The long wait is finally over. You have put in tons of work over the past few months (or maybe years) developing something new and exciting to share with the world. Maybe it’s a new startup that offers robust security software to...
5 of the Cheapest Ways to Get Great Press
Sometimes it seems like the only type of business that gets good press is the one that spends the most money. Why did your competitor get a feature in The Wall Street Journal? Well, they probably paid a fortune to some PR company...
The Anatomy of a Horrible Press Release
In the cutthroat world of entrepreneurship, the direction and scope of a company is critical. Every opportunity to expand your reach with a new product or service needs to be maximized, otherwise your company may just wither away into the abyss of failed ideas....
4 Ways To Maximize Your B2B Content Marketing
B2B content marketing is very popular nowadays. It's one of those buzz terms that marketers just love to say. Not only are they talking about it, but if you ask, most of them will say it is a key component of their overall marketing...
