Registrar Corp Leverages BoldChat Premier to Assist Companies with FDA Compliance

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Operators Provide Highly Technical Sales & Support via Live Chat 24/7

Wichita, KS, October 12, 2009 – Bold Software today announced their ongoing
relationship with Registrar Corp, who uses Bold Software’s BoldChat Premier
to help companies comply with U.S. Food and Drug Administration regulations.
Live chat operators are available 24 hours a day, seven days a week, to
answer questions about food and beverage, medical device, cosmetic and drug
regulations in the U.S. With the BoldChat Premier product and Registrar
Corps’ global, 24/7 availability, the company is achieving more than double
the industry average for engaging customers in live chat.

A highly unique company founded in 2003, Registrar Corp offers companies
fixed-fee services to comply with U.S. Food and Drug Administration
regulations – such as facility and establishment registrations, FDA Prior
Notice, labeling assistance, U.S. Agent services, and more. More than three
years ago, they implemented BoldChat as an additional channel for prospects
and customers.

“Though we were skeptical, we rolled BoldChat out in spring of 2006,” states
David Lennarz, Vice President of Registrar Corp. “Once it was up and
running, we found that customers really liked the product. In this industry
there is a high level of confidentiality, and live chat offers a way to get
answers while remaining anonymous. It’s an excellent sales channel for us
and as a result, we now have operators around the world who chat in multiple
languages. For instance, the U.S. office alone supports nine languages.”

“Since becoming a customer, Registrar Corp has taken more than 87,000
chats,” said Steve Castro-Miller, President and CEO of Bold Software. “Their
level of engagement is more than double the average, which is commendable.
The powerful combination of BoldChat paired with their global operators has
enabled them to interact with prospects around the world.” The average chat
engagement percentage will appear in a forthcoming benchmark report from
Bold Software.

BoldChat Premier Features

BoldChat Premier customers get a feature-rich, highly scalable website
communication tool that is easy to implement. Automatic Chat Distribution
ensures chats are spread amongst chat operators, providing the ability to
respond quickly and effectively to customer questions.

Registrar Corp utilizes the Automatic Chat Distribution feature heavily,
given the global nature of their business. “Features such as ACD (Automatic
Chat Distribution) make it possible for us to route incoming chat requests,
ensuring that we connect the customer with the correct resource here at
Registrar Corp,” continued Lennarz. “It’s incredibly valuable to us to have
a chat coming in from Italy picked up by a native Italian speaker. Our chat
operators can interact efficiently and effectively with them regarding the
FDA requirements for a new food, drug, medical device, or cosmetic product.
ACD enables us to route chats to the right office to operators with the
right language ability and regulatory knowledge.”

Additional features include:

* Co-browsing with form filling
* Salesforce.com integration
* Productivity Reporting
* SLA Reporting

About Bold Software:

Bold Software LLC, is a leading provider of world-class web communication
tools designed to help businesses improve online support and increase sales.
Using Bold Software’s live chat, click-to-call, email management, and active
co-browsing tools, businesses can quickly and effectively engage visitors on
their website. Bold Software sells a wide variety of competitively-priced
products under the BoldChat, BoldCall, and BoldCCM brand names. Businesses
of all sizes – from small proprietorships to large ecommerce enterprises –
can provide more intelligent online customer interactions and close more
sales using Bold Software solutions. The company is headquartered in
Wichita, KS, with thousands of customers around the world including 3M,
American Cancer Society, Corel, Dean & DeLuca, and ViewSonic. For more
information about Bold Software, go to www.BoldSoft.com
or call 1-866-753-9933.

About Registrar Corp:

Registrar Corp provides Registration, U.S. Agent, and compliance assistance
for U.S. and foreign companies in the food and beverage, medical device,
drug, and cosmetics industries. The company is headquartered in Hampton,
Virginia, and has 18 overseas locations. Clients include large
multi-nationals, as well as small and medium-sized businesses. All services
are offered on a fixed-fee basis. Since 2003 Registrar Corp has assisted
over 20,000 companies in more than 150 countries around the world. For more
information about Registrar Corp, go to www.registrarcorp.com
or call 1-757-224-0177.

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