With the pace different industries are revolutionizing their operations and integrating machines to bring significant change in the time of production and delivery. Along with this the other important sector marketing is also seeing a remarkable intrusion of machines to ease of the things and make marketing a less hectic task for marketers and companies. Traditional marketing is effective but the pace at which present customers are utilizing the platforms and mediums to search for anything they have curiosity about is also forcing companies to integrate machines into learning buying behavior of the customers.
Not only this but the focal point of today’s marketing campaign is more on formulating strategy that is created keeping the customer’s interest and how to entice the customer to try the product. The four Ps (Product, Price, Place and Promotion) of marketing are now witnessing a new add on in the form of machines that keep track of even the minutest of data related to customer and their buying behavior.
Suppose you often miss service of your car or unintentionally forgets about it due to hectic work schedule. So if car’s are fitted with programs that they become self-aware of the time when they have to go for service will ease of the load of the person. Like when the service time arrives the car itself sends message to the nearest dealership and in return the car owner receives a call from the dealership to remind him about the car service or arranges a driver to pick the car up from the owner’s location. This program installed in the car will then become a marketing fund for the manufacturer and there will be more such advanced programs start to flood the manufacturing sector.
Marketing has not remained the same old traditional marketing because at present digital marketing has also become an integral part of traditional marketing. Now endorsing a product on TV or print media is just not enough because people have gone mobile. The smartphone has made people smart and they no longer sit on the couch and watch TV for hours or calmly read newspaper or magazine and see a model or actor endorsing a product. Digitalization has impacted marketing and is forcing manufacturers, marketing agencies and PR companies to keep it as a vital part of their overall marketing campaign.
Digitalization is one aspect that is bringing significant change but it is also dependent on machines. There are machines that are used to effectively penetrate the marketing campaign and make it reach to the farthest customer. The machine compute and keeps logs and data of millions of customer regarding their buying behavior and this is what marketing companies and manufacturer bid on for the success of their product or campaign. It would not be wrong to say that future is of machines and most of our behavior and success of a product will highly depend on the artificial intelligence of the machines. Be it a product launch, awareness campaign, bidding fee auctions, attracting customers etc. everything will have the role of machines.
Machines will become so advanced that they will overcome half of the hectic work of marketers like data analysis, success rate ratio computation, data storage and will help in yielding positive results.