Competition exists in the app market as over two million apps are available in both Apple app stores and Google play. Despite the saturated market, great apps tend to stand out from others. However, some apps that are likely to become popular are not easily noticed. This setback can result from incomplete marketing of the product. App developers can maintain successful apps if they understand and use effective techniques for different stages of app marketing.
Here are the steps in app marketing that can make your app famous.
Acquisition of Users
The first stage of app marketing is to find users for your product. However, it is not easy to get the right users for any app. Creating awareness can help you to reach the target users of your app. Indian app developers use several techniques to ensure effective exposure of their products.
Optimization of your app’s web page and its description on the app store can increase its visibility on search engine results. Writing articles relevant to your product can provide more information and increase traffic to your site. App store optimization can also make it easy for target users to find your app.
You can use search engine marketing to advertise your product. This technique allows you to pay for higher placement in search result listings. Social media can also be useful in raising awareness about your app. Also, A/B testing can be helpful in determining the type of content that your users prefer.
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Maintenance of Users
Not all the users that visit your site will download your app. It is important that you hold on to users that visit your website to ensure the growth of your app. Information on users’ behavior can help to personalize interaction with them and keep them visiting your site. Sending notification for updates to users is useful in retaining them. You can send the notice through social media or push notification from app store. You can also utilize SMS, MMS or email for the same purpose.
Engagement of Users
Entertaining users with personalized and exceptional content can keep them engaged. Information obtained from their behavior is useful in creating unique experiences. App marketers can also entice users by sending updates to them via in-app messages, personalized feed content and local notifications.
Encouragement of Dormant Users
Motivating users who have not uninstalled your app but are no longer using it is essential. You can inspire such users to go back to the app by sending calls to action and messages to them. App developers in India use email, web and push notifications, SMS, MMS and social media to reach out to such users. The communication options you will use to inspire a user depend on the ones the person is using.
Reacquisition of Users
Some of your initial users may have uninstalled your app while some might have stopped using it for a long period. You need to bring them back using the same techniques used for obtaining new users. It is a good idea to make such moves after improving the features of your product. Once you get this group of users back, interact more with them to keep the users. Also, find out new features you will add to your product to give the users a better experience.
Each marketing step allows you to learn users’ behavior. The data you obtained is essential in updating your product and to keep your users. Ensure that you complete these marketing strategies if you want your app to be successful.