Image Source: https://pixabay.com/en/advertising-prada-billboard-586130/
Large format printing is a great way to advertise your product or your company and make sure that your ad is noticed for sure. Companies use this tool to enhance brand exposure while taking advantage they get by their operations. When you are looking for advertising your products or services, the options are infinite. Today more people have come to realize the benefits of large format printing. Printers have adapted to this new change and can see the difference it has made to their brand and their printing business.
Today printers are buying large format printers to be able to give tough competition in by using the banner printing software. However, they need to know that there is a lot more than owning one and contacting the suppliers, placing orders and waiting for the shipment. They need to pay high importance to the workflow involved to operate this highly sophisticated machine. One small mistake can lead to bigger problems. The technology involved if helps to reduce the work at a high rate then not operating it correctly can lead to doubling your work. Large format printing has evolved tremendously in the past few years and is a big investment; hence, they need to decide with a lot of thought before they plan to buy one.
Are all Printers the same?
Being a printer may sound so simple, but there are varieties of printers, even in large-format there are different types of printers, they all are not the same. Some versatile printers can work well with any type of media, while some are designed to use specific printing or ink for printing. Even the printing process is not the same always for all printers. Hence, to ensure to understand the characteristics before you make the purchase. You need to be aware the correct workflow to get accurate results when you start using the printer.
Trends of Large Format Printing
According to marketing research leader InfoTrends, one of the growth areas in the printing industry right now is digital wide format. Best of all, a number of important advances are bringing exciting new opportunities to printers in, or wishing to enter, this sector. InfoTrends expects print volumes to see a compound annual growth rate (CAGR) of over 6.5% between 2015 and 2020.
Of the 177 total respondents, 78% offered wide format printing services similar to 2013. Almost 30% of respondents planned to buy or lease a new digital wide format printer next year – a 5% increase over 2013. The average number of units owned by printers has risen from 2.3 in 2013 to 3.2 in 2015 (a 40% increase). InfoTrends’ research also uncovered a 41% increase in wide format volumes.
Important Points to Keep in Mind to Operate Large-Format Printers
What do you want to print?
This is a very important question. You first have to define what you are going to print. Will you be printing banners & streamers, wallpapers, visual presentations or printing for 3D objects. Is your project for outdoor or for indoor, because based on that you will get your clients. Once you have a definite answer for all these choosing the right banner printing software will be easy.
What is going to be your Medium for print?
The print medium is very important. What medium are you planning to use is very important. Are you planning to use cloth-backed paper or fabric for printing? If you are opting for fabric, then what kind of fabric will it be? On the other hand, are you planning to use some kind of plastic, leather, vinyl, metal, etc? Large-format printers support various mediums, but what medium you want to work with depends entirely on you and the medium the printer has been designed to work with.
Choosing a banner design web to print tool
You need to choose a good and reliable banner design web to print tool. This tool should allow you to provide your customers the best output. What kind of banners you want to provide your customers is totally your decision, based on that you can ask for specifications form your provider.
Sources that will bring benefit from large format printing.
Large format printing is used in various places. There is a wide variety in large-format printing. Organizations or businesses try to advertise when they want to create a buzz of their product or services. Situations where large format printing works are:
Events
Large format printings are a big source for advertising so are the events. Events are the latest marketing trends to celebrate an important event of the company. With large banners, you can add more impact to the event using the banner printing tools. To be able to provide this solution you need to have a printer enabled with banner printing software. This will make task easy and quick for you.
Outdoor Advertising
Image Source: https://cdn.pixabay.com/photo/2017/08/05/13/01/architecture-2583395_960_720.jpg
When a company wants to be seen by its prospective clients, they use outdoor advertising. These are some such clients you can focus on to get a stronger base of leads. Using prints for these ads will give you more exposure as your large prints will be outdoors for more people to see. This way you can promote your print business along with the company’s advertisement.
Vehicle Graphics
Image Source: http://signs360now.com/
Providing vehicle graphics can be a great idea. This is most trending and successful way used for promotions. It is not very expensive and you can capture a larger area for promotions with a vehicle. Therefore, when you offer this to your clients they know for sure that they will cater to a larger group through this.
Future of Large Format Printing
The demand for large format prints is going to increase. Earlier when there were doubts about using this for commercial environments, with advancement in technology the print industry has reached a stage where digital is the preferred for a many display apps.
The global market for Wide Format Printers is expected to shoot up to US$7.2 Billion by 2022, based on the growing demand for faster turnaround and short run print projects. There has been a 7.9% CAGR from 2011 to 2016.
Image Source: http://www.printingnews.com/article/10920439/wide-format-digital-print-trends
InfoTrends is projecting that the retail value of wide-format digital print will grow from$16.1 billion in 2011 to over $23.6 billion in 20116 for a five-year CAGR of 7.9 percent.
Starting a large format printing business can be very beneficial. It can leave all your competitors behind. You can add more later on, but to begin with, a banner design web to print tool will be a great idea. If you want to give the best to your clients, there is no need to have your hands in all. Offer limited services and collect happy customers.
Conclusion
Running a large format printing firm and making sure that the entire flow is running smoothly is not an easy task. Large format printing is a very big project that needs to be handled with responsibility. It gets complicated when the required staffs who are to use it have not received the training. You must train the required team members to ensure the workflow is smooth and accurate.
