Digital Marketing

Transform Customer Care in 2019: New Research on When Consumers Prefer to Talk or Type

From the phone to Alexa, consumers expect brands to be ready for them anytime, anywhere. New research with 2,000 US adult consumers reveals what prompts one consumer to pick up a phone, while others to use social media to engage with a brand.

Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies

Combining his own professional experiences working as a CEO with his extensive research and expertise as an international authority on customer relationships, author Bob Thompson reveals the five routine organizational habits of successful customer-centric businesses: Listen, Think, Empower, Create, and Delight.

Charting a Course to CX Success in 2019… and Beyond!

[12/13/2018] About 80% of executives say they want to "compete based on customer experience." Unfortunately, prior CustomerThink research has found 70% of CX initiatives at risk of failing and losing funding. But there's hope! Get the top findings from CustomerThink's blockbuster study into the real drivers of CX success.

Employees can make or break great customer experiences. Are you engaging them for growth? VIDEO

To deliver a great customer experience, you must first do the work of ensuring your employees are empowered to deliver on your vision. See how our community platform is designed to shape an ecosystem of knowledge between decision makers and the front line, ensuring greater ROI on your CX program.

Connect In the Now: Preparing Your Brand to Engage with Today’s Consumers

Today, experiences are won or lost in the moment they occur. Learn how brands can take advantage of new ways (mobile apps, messaging, connected devices, and more) to engage with customers in real-time to turn a live experience into an opportunity to proactively improve.