Digital Marketing

Customer What? The honest and practical guide to customer experience

Part practice handbook, part novel, part therapy, Customer what? is a practical guide to creating, and sustaining, the focus on customer experience to create value in the long term. The book is divided into four sections – each contains an overview of what needs doing; a set of practical activities

Free Trial: NPS® Software

Collect and act on NPS-powered customer feedback in real time to deliver amazing customer experiences at every brand touchpoint. By closing the customer feedback loop with NPS, you will grow revenue, retain more customers, and evolve your business in the process. Try it free.

The whole CX training experience you've been looking for!

Register for the workshop before May 31st and get 6 online CX courses to round out your training package! Differentiate your organization with CX strategies and practices taught live with interim-CEO of CXPA, Diane Magers, and founder/CEO of CX University, Mohamed Latib. Join in Philadelphia or Long Beach next month.

Taking Action with Customer Satisfaction (CSAT) in Salesforce

Integrating CSAT data with Salesforce takes the guesswork out of customer experience management. You can measure service quality across channels, understand the impact of each customer touchpoint, and develop processes to close the loop faster and more effectively. Read this guide to learn how.

4 Steps to Developing your Customer Care Strategy

The quality of a customer care strategy can make or break a company. Simply resolving a customer service issue or complaint is no longer enough, there is always room for improvement. Download this ebook to learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

The Essential Guide to Building Your Lead-to-Revenue (L2R) Machine

This important eBook covers eight components of an effective L2R Machine including branding, sales models, offers, content, technology and KPIs – all designed to generate more leads and revenue and build greater company value. You will learn how each of the eight components supports the overall L2R machine.