As a business owner or a marketing manager who takes care of a website, your goal is to get more traffic on it. That’s great! But keep in mind that in order for that to happen, one of the most important aspects is the average time that customers actually spend reading or watching your content. Probably the best way to get a lot of people to visit your page would be to have your website appear on the first page of Google. So if you want that to happen, your focus should not be only on getting people to click the link of your page, but to actually make them spend time on it. Here are a few ideas on how to turn the people who visit your website, into actual customers:
Keep Track
There are certain things that you can do in order to make customers stay longer on your page, but before you start applying what your learn, you should definitely keep track of what’s happening on your website. One of the best ways to do it, is by using Google Analytics, a totally free platform. By using this method, you’ll be able to see what people type in the search engines before they end up on your page, how much time they spend there, the total of unique visitors and many other useful statistics. By keeping track of these aspects, you’ll find out what works best for you and also if the methods that you’re applying work properly.
Video Content
In recent years, we discovered that everything people do needs to happen fast. So it became normal for us to prefer watching a video rather than reading a text. Adding video content to your website will not only make people spend more time on it, but this kind of content is definitely more engaging, so you have a better chance of impacting more visitors and make them your customers. Sure, it might seem like a lot of work, but if your business doesn’t actually involve creating innovating, professional video content, you can just put your text content into video presentations. Take List25 for example, all of their videos are slideshow based narrations and they’re one of the most popular websites in their business.
Page Loading Time
As I mentioned before, everything needs to happen fast. So if your page takes more than a couple of seconds to load, most people will probably leave. Don’t overlook this aspect, because you might lose a lot of traffic on your website and a lot of money. There are a few ways that will help you reduce the page loading time, like reducing the size of your images or using a content delivery network.
Website Design
It’s true that people mainly care about the content that you’re posting on your website, and that is definitely the most important aspect that you should worry about. But people are more likely to spend time on your page if it has an appealing design. Actually, if it doesn’t look good, most people will just leave without even trying to analyze your content. Now that you’re aware of the importance of the design, the next step is to hire a professional web designer or to do it yourself if you have the necessary skills. In case you decide to do it yourself, you should definitely read about api design best practices, that will help your consumers better understand you web page, use and integrate with it. But keep in mind that the design of your page should match your business, the products that you sell or the services you are offering. If, on the other hand, you opt for professional help, here’s a great resource to help you out before you take your pick.
Scannable Content
The majority of people that click on your page, won’t read it word by word. Visitors end up on your page because they look for a certain something, and they’re only interested in a few aspects of that certain something. So what you need to do is to make sure that you create scannable content, by having font sizes and line spacing that are big enough to make the information readable. Make sure to use engaging subheadings that describe the general idea of a paragraph. Another thing you could do is to use bulleted lists, because they always stand out and are very easy to read.
Organic traffic is one thing we all want to achieve, and making customers stay on your page is definitely one of the best ways to gain it. Take the issues of your website one by one and fix them, and also make sure you keep track of everything, in order to find out what works best for you and your website. But most importantly, don’t forget that great content is the key to success.
