Philip Piletic

5 Ways to Keep Ecommerce Customers Happy During a Recession

Everywhere you look, the signs of a looming recession are unmistakable. Inflation is beginning to weigh on shoppers. The world's biggest companies are starting to tighten their belts. Even the red-hot job market is beginning to run out of steam. Any way you look...

Conducting a Customer Needs Analysis – The Right Way

No matter how innovative a business is or what industry they’re working within, if they can’t satisfy their customers, they’re not going to see much success. Customer experience, especially in our era of online reviews and instant gratification, if vital. Customers aren’t going to...

To Avoid Consumers’ Wrath, Businesses Should Adopt These 5 Data Protection Measures

In the digital age, businesses collect and leverage massive amounts of consumer data to power their operations. For years, they did so with little in the way of oversight or regulatory restraints. In 2018, however, the passage of the EU's General Data Protection Regulation...

Timely Product Delivery and Quality Assurance Make for Happy Customers

Over the past decade, ecommerce companies have been in a perpetual state of playing catch-up with Amazon. Arguably, their biggest challenge is that they lack the scale and resources to match Amazon's lightning-quick order fulfillment process. Fast shipping is, after all, one of the...

How eCommerce Businesses Should Train Their Customer Service to Handle Potential Fraud

For today's eCommerce merchants, chargeback fraud is an ever-present problem. After all, it's not easy to validate customers that you may never see or hear before they make a purchase. And the problem's a costly one. According to recent estimates, every dollar of chargeback fraud...

The Top Three Mostly-Free Marketing Tactics That Still Work For SMBs in 2022

In the current economic environment, starting a small business isn't easy. Inflation is robbing consumers of purchasing power. And rising interest rates make borrowing money to fund early operations a costly endeavor. Those factors — and other economic headwinds — mean small businesses must...

A Five-Step Guide to Launching an eCommerce Venture on a Bare-Bones Budget

No matter how you look at it, starting a business is hard. And one of the biggest challenges that entrepreneurs face is lining up the financing necessary to get a venture off the ground. But there are some ways to minimize the burden. One of...

Influencer Fraud is Rampant, And Here’s How to Avoid it

Over the past few years, businesses of all sizes have turned to influencer marketing to reach target audiences that were otherwise inaccessible through other strategies. But unlike conventional marketing strategies — which businesses themselves control — influencer campaigns involve turning over some control of...

How to Gain Authority through Customer Education

Customer education is an excellent way to gain new clients and keep old ones, which makes it all the more shocking that so few companies are actually doing it. Managers are often operating under the assumption that a solid marketing campaign is enough to...

As Influencer Marketing Grows in Asia, So Does Local Focus

When influencer marketing first hit it big, some commentators felt that it would remain a relatively local phenomenon that didn't grow much beyond the boundaries of a few people in relatively isolated technical areas. The rapid international growth of this way to get out...

The Ever-growing Importance of Freelancers in a Post-pandemic Economy

It's no secret that stay at home orders and quarantine directives have led to a massive growth in the number of people who are now working from home. Business owners have found ways to allow at least some people to work from home in...

Experts Find that Few Companies Act on Important Customer Suggestions

In spite of all the emphasis on surveys and marketing research, relatively few companies may actually ever follow through with the studies that they commission. As businesses attempt to deal with smaller budgets as a result of major world events, marketing executives are likely...

4 Ways to Prepare Your Sales Team for the 2021 Fiscal Year

No matter what industry your company might be in, there's a good chance that next year doesn't look that good as far as sales are concerned. If you run a company that relies primarily on B2B sales, then you're probably concerned about the fact...

What Gen Z Expect from Your Online Brand & How to Give it to...

Companies that focus on winning over the Generation Z cohort often come off as almost laughable in their attempts. While this demographic indeed expects an online presence, not just any presence will do. People need to focus their marketing efforts a certain way so...

Product Demos that Sell: Tips for Incredible Sales Demonstrations

Anyone who has ever worked in the tech industry or for a startup company knows the power of a good sales demo. Some firms have actually become more famous for their product launches than the products themselves. While you probably don't want to take...

Investing to engage – How digital marketing enhances customer experience

When most business owners think about digital marketing, they often think about how it serves the purpose of expanding the customer base.  I empathise with this first thought but wanted to put pen to paper (well, fingers to keys) and push back against that way...

The Changing Face of Employee Retention & Management in a Post-COVID Marketplace

While some people have been able to return to normal office hours, a majority of professionals in the workforce are still dealing with the unique challenges posed by the COVID-19 pandemic. In many ways, remote work has become the new normal and that's making...

What Can Data Visualization Do For Your Sales Department

Businesses generate and collect huge amounts of data, and at the end of the day, it’s on marketing and sales teams to make use of it. Using available tools, sales managers need to translate this data into forms that can be presented, measured, compared,...

How Small Business Owners are Saving Money & Streamlining Operations During the Pandemic

Small business owners everywhere are doing their best to salvage what profits they can and put some people back to work if at all possible. While the effects of the coronavirus pandemic are continuing to hurt their bottom line, few people want to have...

3 Steps to Start Hiring Diamonds in the Rough

Businesses today need to prioritize finding the best candidates for every job. Instead, they get in their own way by screening out candidates that could be their next all-stars. Here's how they can change their hiring practices to identify diamonds in the rough. Among business...

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