Philip Piletic

How to Gain Authority through Customer Education

Customer education is an excellent way to gain new clients and keep old ones, which makes it all the more shocking that so few companies are actually doing it. Managers are often operating under the assumption that a solid marketing campaign is enough to...

As Influencer Marketing Grows in Asia, So Does Local Focus

When influencer marketing first hit it big, some commentators felt that it would remain a relatively local phenomenon that didn't grow much beyond the boundaries of a few people in relatively isolated technical areas. The rapid international growth of this way to get out...

The Ever-growing Importance of Freelancers in a Post-pandemic Economy

It's no secret that stay at home orders and quarantine directives have led to a massive growth in the number of people who are now working from home. Business owners have found ways to allow at least some people to work from home in...

Experts Find that Few Companies Act on Important Customer Suggestions

In spite of all the emphasis on surveys and marketing research, relatively few companies may actually ever follow through with the studies that they commission. As businesses attempt to deal with smaller budgets as a result of major world events, marketing executives are likely...

4 Ways to Prepare Your Sales Team for the 2021 Fiscal Year

No matter what industry your company might be in, there's a good chance that next year doesn't look that good as far as sales are concerned. If you run a company that relies primarily on B2B sales, then you're probably concerned about the fact...

What Gen Z Expect from Your Online Brand & How to Give it to...

Companies that focus on winning over the Generation Z cohort often come off as almost laughable in their attempts. While this demographic indeed expects an online presence, not just any presence will do. People need to focus their marketing efforts a certain way so...

Product Demos that Sell: Tips for Incredible Sales Demonstrations

Anyone who has ever worked in the tech industry or for a startup company knows the power of a good sales demo. Some firms have actually become more famous for their product launches than the products themselves. While you probably don't want to take...

Investing to engage – How digital marketing enhances customer experience

When most business owners think about digital marketing, they often think about how it serves the purpose of expanding the customer base.  I empathise with this first thought but wanted to put pen to paper (well, fingers to keys) and push back against that way...

The Changing Face of Employee Retention & Management in a Post-COVID Marketplace

While some people have been able to return to normal office hours, a majority of professionals in the workforce are still dealing with the unique challenges posed by the COVID-19 pandemic. In many ways, remote work has become the new normal and that's making...

What Can Data Visualization Do For Your Sales Department

Businesses generate and collect huge amounts of data, and at the end of the day, it’s on marketing and sales teams to make use of it. Using available tools, sales managers need to translate this data into forms that can be presented, measured, compared,...

How Small Business Owners are Saving Money & Streamlining Operations During the Pandemic

Small business owners everywhere are doing their best to salvage what profits they can and put some people back to work if at all possible. While the effects of the coronavirus pandemic are continuing to hurt their bottom line, few people want to have...

3 Steps to Start Hiring Diamonds in the Rough

Businesses today need to prioritize finding the best candidates for every job. Instead, they get in their own way by screening out candidates that could be their next all-stars. Here's how they can change their hiring practices to identify diamonds in the rough. Among business...

What KPIs You Should Pay Attention to When it Comes to Customer Satisfaction

Businesses that are serious about tracking customer satisfaction know they have to worry  about KPIs or Key Performance Indicators. Many indicators are linked to sales, HR, and customer satisfaction. All indicators are not important if you want to focus on customer satisfaction, and the following...

3 Workforce Trends For Businesses to Consider in 2020 And Beyond

As 2019 draws to a close, businesses everywhere are taking stock and trying to forecast what the new year is going to look like for them. In some cases, they go no further than to examine their bottom-line results and look for ways to...

Smart Ways to Hook Your Customers Instantly

Source: Unsplash They say that you never get a second chance to make a first impression, and nowhere is that truer than in the world of eCommerce. If you don't hook your target consumers instantly, then they might quickly gravitate off your page and never...

Achieving an Authentic Corporate Identity that Will Satisfy All of Your Customers

At one point, marketing experts suggested that companies should feign authenticity until they actually earned it. However, times have changed drastically. Today's tech-savvy consumer will see right through any airs you put on, which can spell doom for an inauthentic campaign. Some pundits have even...

The Customer Service Functions Small Businesses Should be Automating

Today, the rapid advances of technologies like artificial intelligence (AI) and machine learning (ML) are making more types of business process automation possible than ever before. For reasons that should be obvious, big businesses have been the first to jump on that trend, and...

How to Keep Your Customers When You’re Rebranding Your Business

While you might need to rebrand your entire business operation in order to reach a much larger client base, there's always a risk that you could lose the most loyal customers you already have. If you're changing your image, then people might feel that...

How to Adjust Your Business Approach to Make a Better Impression on Your Customers

Making good connections with customers and developing strong business relationships is harder than ever. Everyone is short on time; every interaction matters. Here are some suggestions for different approaches to making a better impression on every customer.  Understand Their Business Better When you understand their…

Customers are Increasingly Worried About Privacy, but May Not be Changing Buying Habits

Mainstream media outlets have been dedicating an increasing amount of time to privacy issues, though new data suggests that little has been done to assuage consumer concerns. While it's important not to forget about the mobile apps and web-based services, a great deal of...

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