Philip Piletic
Four Technology Solutions That Improve B2B Sales
With the rise of the software as a service industry, the B2B space has never been more active than it is today. Especially after the pandemic, businesses around the globe are searching for online tech solutions to add to their stack. Nowadays, wherever there’s...
Improving CX with the use of Customer Journey Maps
Today, customers have more options than ever before. For businesses to succeed, they must not only attract customers but also keep them satisfied. One way to ensure customer satisfaction is by using customer journey maps. Customer journey maps are a visual representation of the...
How Marketing Automation Can Improve Customer Experience In The European Market
The European market is growing and becoming increasingly competitive. To stand out, businesses need to provide the best customer experience possible. This is where marketing automation can make a huge difference. By leveraging automated marketing processes and technologies, companies can build meaningful relationships with...
How the Sales Ops Approach Helps Improve Customer Loyalty
For any business, managing and perfecting sales processes is a key component of bottom-line success. However, no sales department can achieve long-term success without the cooperation of a competent and high-performance customer success program. It's a mutually beneficial relationship. Sales keep customers making purchases,...
Why The Great Attrition Should Be Renamed The Great Renegotiation
Over the past few years, companies have struggled with the looming prospect of a volatile job market. So much so that employee retention has become one of the most significant HR challenges faced by multinational companies in recent memory. On average, a whopping 4 million...
5 Ways to Grow a Nonprofit in a Recession
When business leaders hear the word recession, it conjures up images such as budget cuts, productivity initiatives, and hiring freezes. For leaders in the nonprofit sector, however, there's a very different reaction. They start to worry about the very survival of their organizations. That's because...
4 Ways Technology Is Improving Customer Experience In Icelandic Businesses
As technology advances, businesses around the world are making efforts to use it to their advantage and make the customer experience more enjoyable and efficient. In Iceland, technology is being used to improve customer experience in a variety of ways. In this blog post,...
Cashierless Technology Solutions That Improve Retail CX
Over the last two years, many commerce industry experts viewed brick-and-mortar retail as an afterthought. With the Covid-19 pandemic forcing retailers to close their doors or drastically curtail operations, it looked like ecommerce would finally land a death blow on the sector. However, that never...
Meeting customer expectations: Responsibility for on-time development and delivery
Did you know that 45% of products failed to be delivered on time and schedule? It’s true. Nearly half of the product launches are delayed at least one month, according to a 2019 product manager survey conducted by Gartner. In addition, only 1 in 10...
5 Ways to Keep Ecommerce Customers Happy During a Recession
Everywhere you look, the signs of a looming recession are unmistakable. Inflation is beginning to weigh on shoppers. The world's biggest companies are starting to tighten their belts. Even the red-hot job market is beginning to run out of steam. Any way you look...
Conducting a Customer Needs Analysis – The Right Way
No matter how innovative a business is or what industry they’re working within, if they can’t satisfy their customers, they’re not going to see much success. Customer experience, especially in our era of online reviews and instant gratification, if vital. Customers aren’t going to...
To Avoid Consumers’ Wrath, Businesses Should Adopt These 5 Data Protection Measures
In the digital age, businesses collect and leverage massive amounts of consumer data to power their operations. For years, they did so with little in the way of oversight or regulatory restraints. In 2018, however, the passage of the EU's General Data Protection Regulation...
Timely Product Delivery and Quality Assurance Make for Happy Customers
Over the past decade, ecommerce companies have been in a perpetual state of playing catch-up with Amazon. Arguably, their biggest challenge is that they lack the scale and resources to match Amazon's lightning-quick order fulfillment process. Fast shipping is, after all, one of the...
How eCommerce Businesses Should Train Their Customer Service to Handle Potential Fraud
For today's eCommerce merchants, chargeback fraud is an ever-present problem. After all, it's not easy to validate customers that you may never see or hear before they make a purchase. And the problem's a costly one. According to recent estimates, every dollar of chargeback fraud...
The Top Three Mostly-Free Marketing Tactics That Still Work For SMBs in 2022
In the current economic environment, starting a small business isn't easy. Inflation is robbing consumers of purchasing power. And rising interest rates make borrowing money to fund early operations a costly endeavor. Those factors — and other economic headwinds — mean small businesses must...
A Five-Step Guide to Launching an eCommerce Venture on a Bare-Bones Budget
No matter how you look at it, starting a business is hard. And one of the biggest challenges that entrepreneurs face is lining up the financing necessary to get a venture off the ground. But there are some ways to minimize the burden. One of...
Influencer Fraud is Rampant, And Here’s How to Avoid it
Over the past few years, businesses of all sizes have turned to influencer marketing to reach target audiences that were otherwise inaccessible through other strategies. But unlike conventional marketing strategies — which businesses themselves control — influencer campaigns involve turning over some control of...
How to Gain Authority through Customer Education
Customer education is an excellent way to gain new clients and keep old ones, which makes it all the more shocking that so few companies are actually doing it. Managers are often operating under the assumption that a solid marketing campaign is enough to...
As Influencer Marketing Grows in Asia, So Does Local Focus
When influencer marketing first hit it big, some commentators felt that it would remain a relatively local phenomenon that didn't grow much beyond the boundaries of a few people in relatively isolated technical areas. The rapid international growth of this way to get out...
The Ever-growing Importance of Freelancers in a Post-pandemic Economy
It's no secret that stay at home orders and quarantine directives have led to a massive growth in the number of people who are now working from home. Business owners have found ways to allow at least some people to work from home in...