Philip Piletic

Crypto-Tokens Provide New Ways to Supercharge Customer Loyalty

Image credit: https://www.pexels.com/photo/round-silver-and-gold-coins-730564/ For years now, companies all over the globe have recognized the power of loyalty programs to drive engagement and sales among new and existing customers. That's because they've proven to be very effective, with statistics indicating that consumers spend up to 37%...

To Build Authority in Your Industry, Host a Trade Conference

No matter the industry, one of the keys to lasting stability and business success is making your company's name synonymous with authority in the space. Having superior products is a great way to do that, but let's face it: the most well-known name in...

Time Management Can Supercharge Employee Engagement

The topic of employee engagement is one that has been the subject of much debate in recent years. There is certainly no shortage of articles, blog posts, infographics, and the like dissecting every possible facet of the subject, to the point where it seems...

Customer Relations are Vital to the Success of Non-Profit Organizations

In the world of non-profits and charities, the terms donor, benefactor, grantor, and stakeholder are often used to describe individuals whose patronage and contributions are intrinsic to the operations and livelihood of organizations. In the commercial, for-profit world, the same individuals are referred to...

Reverse SEO: A Powerful Reputation Management Tool

For businesses all across the globe, the internet is seen as a great equalizer. It's a sales and marketing channel where size doesn't matter, and where just about anyone can compete for the attention of a nearly limitless audience. Unfortunately, it's also a place...

It’s Time to Consider Compensation in Employee Engagement Efforts

Image credit: https://www.pexels.com/photo/person-using-macbook-pro-on-brown-wooden-desk-1061588/ Throughout the business world, there's no shortage of conversation about employee engagement. Experts all over agree that keeping employees engaged is vital to retaining key staff, driving productivity, and increasing innovation. What they don't seem to agree on, however, is how to...

Long-Form Content Marketing Drives Engagement, Not Advertising

In today's hyper-competitive digital marketing environment, it's easy to believe that businesses are all competing for an ever-shrinking slice of consumers' attention. After all, the prevailing wisdom lately has held that today's consumers have an attention span for marketing content that doesn't exceed six...

Key ways to drive customers to your start up business

Image credit: https://www.pexels.com/photo/ballpen-blur-close-up-computer-461077/ No matter how great your product or service is, your business will not make any money unless customers are willing to buy them. It’s simple, no customers, no business. However, many startups experience hard times or even fail, not because customers don’t...

Disengaged Employees? Your Office Space Might be to Blame

In today's business environment, no company can afford a high turnover rate. With a tight labor market and competition for talent at an all-time-high, employee retention has become a mission-critical goal. Of course, the only way to retain employees is to keep them happy,...

As AI Takes Over Customer Service, T-Mobile Says Not So Fast

Image credit: https://www.pexels.com/photo/woman-wearing-earpiece-using-white-laptop-computer-210647/ Over the last several years, a whole new industry has evolved around applying the latest in AI-powered innovations to customer services operations across a wide swath of businesses around the globe. It's a commonly held belief that such innovations represent a long-awaited...

The Three Most Important Unwritten Rules of Social Media Engagement

For businesses, social media marketing can be a double-edged sword. That's because for every successful social media marketing campaign, like the one that promoted iHeartDogs' 0% off cyber Monday sale, there are scores of damaging and embarrassing mistakes and failures. Still, there's no business...

How Far Does the Face-to-Face Approach Help to Grow Business Relations?

Image credit: https://www.pexels.com/photo/two-person-shaking-each-others-hands-872957/ Despite the increase in digital technology, the power of face-to-face interaction is more valuable than ever. Of course, social media, email, video calls and other forms of electronic communications are great for maintaining relationships across distances and meeting new people. But it’s...

10 Undeniable Reasons People Use Social Media

Over the past few years, social media marketing has been growing in leaps and bounds with a higher than expected ROI. As odd as this may sound, any business not spending advertising dollars in the social arena is losing a huge portion of a...

Boost Your Sales Using New Information from the World of Neuroscience

True sales professionals know that there is more to making sales than having a good gimmick. Neuroscience and the psychology of motivation combine to help sales professionals understand the factors that motivate someone to take action and make a purchase. Understanding these techniques can...

Can Technology Support Small Business Finance?

Launching a startup can feel like you’re running a one-person corporation. When you have to lead all departments, it can be difficult to find time to optimize your business finance. But, your rivals will be using the latest tech, so it’s important to think...

The 3 Keys to Making the Most of Your Next B2B Trade Show

In today's hyper-connected sales and marketing environment, companies in the B2B space are fighting for a smaller and smaller slice of the attention span of purchasing agents in their targeted industries. Fierce competition across a variety of marketing channels has placed a high premium...

How Globalization Impacts Small Businesses More Than You Might Think

Globalization is creeping into our lives at a surprising pace. It's no longer applicable to think of local businesses as solely local entities, considering just how widely reaching certain effects of political gambits, tariffs and even international competition can turn out to be. Naturally,...

What Companies Need to Know About the Most Important Customer Experience Trends

As the years march on, customers are getting more and more used to the thought that they can interact with a brand whenever and in however many ways they want to. This, of course, pushes companies to try and do the very best they...

How Important Is Payment Flexibility?

Not only can flexible payment options help you attract and retain customers, but it can ensure that you get paid more quickly. This is especially true when you accept PayPal instant transfers and online banking transfers. In addition, accepting a variety of online payment...

Luxury Brands Face Barriers to Online Sales

There aren't very many consumer goods that you can't buy online. That's because consumer demand and lowered overhead have made e-commerce the preferred sales channel in almost every major industry. Oddly though, there's a particular sector that has continued to swim against the tide. Luxury...

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