Philip Piletic
Techloot
I have several years of experience in marketing and startups, and regularly contribute to a number of online platforms related to technology, marketing and small business. I closely follow how Big Data, Internet of Things, Cloud and other rising technologies grew to shape our everyday lives. Currently working as managing editor for a UK tech site.
Over the past decade, ecommerce companies have been in a perpetual state of playing catch-up with Amazon. Arguably, their biggest challenge is that they...
For today's eCommerce merchants, chargeback fraud is an ever-present problem. After all, it's not easy to validate customers that you may never see or...
In the current economic environment, starting a small business isn't easy. Inflation is robbing consumers of purchasing power. And rising interest rates make borrowing...
No matter how you look at it, starting a business is hard. And one of the biggest challenges that entrepreneurs face is lining up...
Over the past few years, businesses of all sizes have turned to influencer marketing to reach target audiences that were otherwise inaccessible through other...
Customer education is an excellent way to gain new clients and keep old ones, which makes it all the more shocking that so few...
When influencer marketing first hit it big, some commentators felt that it would remain a relatively local phenomenon that didn't grow much beyond the...
It's no secret that stay at home orders and quarantine directives have led to a massive growth in the number of people who are...
In spite of all the emphasis on surveys and marketing research, relatively few companies may actually ever follow through with the studies that they...
No matter what industry your company might be in, there's a good chance that next year doesn't look that good as far as sales...
Companies that focus on winning over the Generation Z cohort often come off as almost laughable in their attempts. While this demographic indeed expects...
Anyone who has ever worked in the tech industry or for a startup company knows the power of a good sales demo. Some firms...
When most business owners think about digital marketing, they often think about how it serves the purpose of expanding the customer base. I empathise with...
While some people have been able to return to normal office hours, a majority of professionals in the workforce are still dealing with the...
Businesses generate and collect huge amounts of data, and at the end of the day, it’s on marketing and sales teams to make use...
Small business owners everywhere are doing their best to salvage what profits they can and put some people back to work if at all...
Businesses today need to prioritize finding the best candidates for every job. Instead, they get in their own way by screening out candidates that...
Businesses that are serious about tracking customer satisfaction know they have to worry about KPIs or Key Performance Indicators. Many indicators are linked to sales,...
As 2019 draws to a close, businesses everywhere are taking stock and trying to forecast what the new year is going to look like...
Source: Unsplash They say that you never get a second chance to make a first impression, and nowhere is that truer than in the world...