Having great eCommerce marketing strategies has become more critical than ever. Whether you have just started with your online store or you already have a good customer base, your business needs to stay updated with recent eCommerce trends to stand out.
Launching an eCommerce website is an achievement in itself, and hence to maintain that, you need to implement an effective marketing strategy to make the most of it. You should invest in an eCommerce marketing strategy to drive more visitors to your website and ultimately convert them.
Before getting started with the eCommerce marketing strategies, you should know that implementing such a strategy takes time, and it takes even more time to perfect it. The number of eCommerce marketing techniques that you can apply to your website is dizzying. Hence, to save you from the dilemma, we have done all the hard work.
We have listed the main strategies that are sure to work for your eCommerce business, regardless of its niche and size. You can also choose to get marketing strategies on your website implemented by an expert eCommerce development company since they know the process better. Furthermore, it will save you valuable resources.
Focus on Consistent and Unique Content
This strategy involves creating and using content to drive more traffic to your website. That said, along with posting unique content, posting it regularly is vital. This strategy is critical for both B2B and B2C consumers. You should focus on creating relevant, engaging, value-added, and beneficial content consistently so that you can cultivate a loyal audience.
It is estimated that there will be 2.14 global digital buyers by the end of 2021. Content marketing will help you with your main objective of increasing sales and creating a vast customer base. It will significantly help you experience increased inbound traffic and generate more leads. After creating content, you can choose to employ SEO techniques to ensure that it gets a boost and reaches across different platforms.
1. Strengthen Your Social Media Strategy:
Social media marketing for your eCommerce business is a powerful tool. It allows you to communicate with your target audience and people interested in your industry. Social media serves as one of the best techniques for brands to generate consumer engagement, boost your website traffic, enhance the level of interaction and establish a large consumer base.
You should know that different social media platforms work best for different purposes. You will have to maintain your brand’s personality and a solid tone through social media because consistency builds brand loyalty and establishes trust in your audience. It further helps brands to create a rich brand presence that diversifies their efforts and abilities.
Social media platforms are conducive to eCommerce businesses, and so you shouldn’t overlook them.
2. Target AR VR:
One of the significant eCommerce trends in 2021 is Augmented Reality. Shopping experiences influenced by Augmented Reality will take the world by storm. This will help people to know how a product will look on them or in real life. 3D modeling is also a robust tool.
You can take your customer to the factory, break your products down, get them connected with the experts, and give them a demo using the product; all from the comfort of their homes. You can also focus on creating campaigns using Virtual Reality since it is another in-demand trend in the eCommerce businesses
Creating campaigns using such trends is expensive, but it will be worth the investment when done right. You need to ensure that your target audience is familiar with such trends.
3. Email Marketing:
Emails reach your inbox directly and hence, they are helpful in nurturing leads and eventually sales. You can choose to use emails in different forms to increase brand awareness, let people know about the launch of a new product, share some news related to your brand, offer insights on the eCommerce market in general, etc.
Sales and discount notifications are the best to attract potential customers, hence, you can send out emails to let people know about the discounts that you are offering. The way you craft your emails is crucial, have the eye of a designer. Include compelling content, have a very effective CTA, and also a compelling landing page.
4. Optimize Shopping Cart Functionality:
Did you know? eCommerce brands lose almost $18 Billion worth of sales every year, only because of shopping cart abandonment.
Checking out from the shopping cart is the required step and hence, a critical moment. You don’t want your consumers to think twice before purchasing so that they change their minds. To avoid such situations, you need to ensure that your eCommerce website offers an easy and fast checkout experience. For this, you can choose to set up a one-click buying option, eliminate the “add to cart” option, free delivery, etc.
5. Try Personalizing the Home Page:
You can now have an awe-inspiring new website, a catalog full of unique products for each customer on the homepage for your visitors. It means you will have the products they are looking for in the front to make a purchase; otherwise, they may abandon the website and leave after getting overwhelmed with irrelevant options.
Personalization strategies will help you target the correct audience with tailored solutions, offers, discounts, personalized emails, etc. It further enables you to make the most of your eCommerce store.
6. Make your Store Mobile Friendly:
Mobile eCommerce is growing rapidly, and the rate is expected to increase further. Consumers are visiting websites from their mobile phones more, and hence businesses must optimize their websites for mobile devices. You must make your website mobile-friendly to ensure optimum performance. Develop accelerated mobile pages for your website to create exceptional shopping experiences.
If you stay prepared to navigate to the emerging eCommerce trends, 2021 will be a successful year for your business. Optimize your website and review your marketing practices to stand out. Also, you need to monitor the analytics of your website to track results. If the steps seem daunting, you can hire an eCommerce development company to get your website optimized according to the latest trends.