Top 12 Reasons Your Brand Needs a Voice-First Strategy


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It’s no secret that voice-based technology like Microsoft’s Cortana, Apple’s Siri, Google Assistant and Amazon’s Alexa is here to stay and its market share is only set to grow in the coming years. In fact, voice-based shopping will grow to a whopping $40 billion in 2022 across the U.S. and U.K., according to a study.

The new voice activated digital assistant chatbot is seen altering the course of our daily interactions with mobile devices. With the new whiff of smart AI-enabled services, business activities like communication, tasks management, work productivity and customer service are getting reshaped.

As per Google, 27% of the global online population is using voice search on mobile devices. Today, businesses online are already aligning themselves with the upcoming ripple of voice chat. If you are yet to adapt your business to the upcoming era of voice-tech, elucidated below are top 12 reasons why voice-first should be an important part of any business strategy:

voice first technology


Products that resonate most with consumers become bestsellers in the market.

Today, people gravitate a lot towards trying fresh innovations that are likely to make their life easier, better and richer. More personalized the solution is, the more chance there is for the product to make a significant difference in their life. Voice recognition chatbot is the smartest way of getting many of your needs fulfilled with the help of AI (Artificial Intelligence) used as a processor in robot communication.It is consumers whose tastes are growing increasingly evolved and inconstant. Hence, the technology that resolves their predicaments must be innovative and inclusive of their changing requirements. AI-based Voice assistants are in demand from consumers especially because of its quick assistance calibre. From payment to travel booking, everything needs speed, precision and trustworthy solution without
It is consumers whose tastes are growing increasingly evolved and inconstant. Hence, the technology that resolves their predicaments must be innovative and inclusive of their changing requirements. AI-based Voice assistants are in demand from consumers especially because of its quick assistance calibre. From payment to travel booking, everything needs speed, precision and trustworthy solutions without the involvement of any friction in the process.
This is where personalized voice chat can touch customers widely all over the world.


Observing the sophisticated behaviour of technology lovers, we can say that our world is more than willing to be transformed. In the era when not a single day passes by without sweeping your thumb across mobile screens, AI robot chat means a groundbreaking revolution we all have been waiting for.

Financial operations seek unconventional means of completing transactions, which is why it is important for banking organizations, credit unions and financial institutions to come unite under the common roof of digital transformation. The technology of AI has the unequalled potential to push operational efficiency, minimize costs, accelerate the speed of research and discovery process, generate better revenue and earn customer satisfaction. Does the chatbot know how to meet user requests?


Having a voice activated bot also means utilizing a system with great data capabilities that supply reliable insights to customers in every possible interaction. By providing rich, correct real-time information, voice enabled AI does the job of generating the flow of instant information delivered with an intelligent process. Surprisingly, by establishing a seamless connection between customer end and service personnel, AI voice chat bot technology brings an integrated solution that helps improve the customer’s side of the experience.


The biggest worry about engaging in a text-chat conversation is that it requires patience, time and voiceless understanding of the matter under discussion. There are still efficient chat robot services functioning on a good conventional face of a text-based interface; however human conversations need substantial voice support to take major business decisions and approve them with a stamp of a human voice.

Plethora of modern conversations is voice supported because after all, humans tend to trust those emotions, instincts and intents that can be perceived directly by their senses. The plain robotic text often lacks transparency, context and personalized sentiments, making interactions quite inorganic and strenuous, eventually resulting in misinterpretation of an actual nuance of conversations. Thus, voice activated chatbot helps overcome the problem and is a future of highly automated, intelligence-driven business communication.


Another element that makes our interactions more real, effective and human is the speed of verbal feedback being received from voice recognition AI talking robots. After all, no conversation is leveraged properly if it lacks a faster pace of information delivery. In any business that involves a great volume of client acquisition and retention tactics, instantaneous replies are most welcome and wholeheartedly preferred. Talking to an AI robot will provide an experience so satisfying and real, you might think as if you are having a conversation with a friend. Such solution is enriched with

Talking to an AI robot will provide an experience so satisfying and real, you might think as if you are having a conversation with a friend. Such a solution is enriched with a voice that eliminates the usual feeling of talking to just a machine.


The best part about having a voice based command in your productive conversation is that it essentially bolsters two-way communication, leaving you with pleasant, fruitful experience. For instance, think of a situation in which you need to book a Broadway play or grab dinner with your partner at your favourite place on a Friday evening.

You can add a chatbot to your ongoing conversation and ask it to help you with your evening plans. You can simply use a voice command, and the smart-talking robot will present you with several options to choose from. You can then decide and share your choice with the speaking robot who will take your order and save you a lot of time and effort.

In the same way, businesses and relevant tasks are conveniently managed with the help of sharing two-way dialogues with AI robots, increasing the business efficiency and productivity.


Voice activated digital assistants are turning all the rage in the AI space where many companies see collaborating with Tech leaders as a brilliant opportunity to create robotic voice assistant products. Due to the rise of IoT, it is now possible to convert the word IT (Information Technology) into information management. The Internet gives rise to interconnected smart devices which can be further enhanced by voice activation.

On the other hand, as we mentioned, customers appreciate innovative ways of engagement with a brand. With this said, simple, direct advertising will not elicit much from customers. Using talking bot is a fresh, exciting concept able to create a positive sensation in people who experience it. Therefore, companies and entrepreneurs can now adopt robots to share their brand information in order to build awareness and produce even more integrated, delightful and rich customer experience.


The meaning of any conversation is to establish a strong, lasting connection with people, which is what intelligent voice assistant software does. Chatting through text has its limit, and this is a principle adopted by many successful chat apps (whatsapp, Viber, Skype) as well. Human’s psychology tends to work best in favour of voice communications.

Hence, companies that realize the potential of integrating voice activated technology into conversational commerce can have a better chance to make their business strategy more efficient. Such real-time voice services instil a sense of intimacy and a touch of personalization, ultimately yielding better customer engagement and acquisition.


In the age of intelligence and software revolutions, many of what we see is getting virtualized or touch-free. Voice recognition chatbot offers new opportunities of personalization and intimate engagement for companies where such technology does a lot more than traditional approaches. The two-way chat happening between human and a robot is way too profound and eliminates many obstacles faced while dealing with customer requirements.

Unlike pure text-based chat solutions where a presence of a supporting device is a must, intelligent voice chat robots do not latch on any special hardware devices. It simply gets rid of physical means of interactions and costly customer engagement barriers. New and advanced AI technology allows you to speak to your voice assistant robot without using many control buttons or hassle provided you are loitering within its available range.

From the business perspective, this could mean diminishing the cost of buying physical mediums of communications and increasing ROI with improved speed and engagement.Do we foresee challenges in building intelligent chatbots?

Building an intelligent chatbot is not devoid of challenges. From making the chatbot context-ware to building the personality of the chatbot, there are challenges involved in making the chatbot intelligent.


We are now stepping into the era of super-digital solutions that advance deeper than just disconnecting physical interactions from the system. Now that the idea of the direct machine-to-machine process is brewing and rapidly implemented, we will soon see Enterprise-oriented AI chatbots that enhance the potential of interconnected devices and take greater advantage of IoT and AI working in full harmony.

The concept of exclusive machine-to-machine communication aims to connect multiple devices together to accomplish seamless user experience and accelerate the functional pace of business operations. In such considerably automated, highly sophisticated interactions among well-synchronized devices, voice bots will play a momentous role in increasing efficiency, straightforwardness and comfort from both customers’ and business’s end.

For example, Amazon Echo helps customers order pizza from Domino’s easily. You can just ask Amazon Echo to place an order and it will connect straight to Domino’s app to do the job on your behalf, saving you the hassle of physically telling your phone to place the order. This disruptive voice assistant technology will revolutionize the face of commerce and brand engagement techniques along with the use of home devices.


Initially, upon its new introduction in the market, voice activated robots were often seen as a technology solution for the customer care domain or for people needing quick assistance with their daily tasks and shopping dilemma. With AI chatbots in your organization, you can do more. One can use it as on-demand virtual assistants that help enhance office productivity by integrating with existing apps on our computers and digital devices.

The areas where AI robots make potential difference are:

  • Removing the need to type in a pure text-chat application
  • Saving time by meeting goals with quick, effective and straightforward conversations
  • Having hassle-free productive conversations with colleagues
  • Internal collaboration with office management staff
  • Quick view of sales and marketing data reports
  • Scheduling and managing timely meetings with clients
  • Setting reminders and booking appointments
  • Writing and sending emails
  • Purchase and procuring merchandises at work
  • Research and generate lists of competitors, leaders, vacant office properties, etc

In future, due to the implementation of now-famous IoT, businesses across the global map will recognize the true power and scope of what all voice activated chatbot technology is capable of delivering. Voice services offer amazing hands-free experience, allowing you to perform many unthinkable tasks at times, making multitasking productivity possible. Since it liberates you from staying in physical touch, you can prioritize your tasks smartly, maintaining a smooth poise between personal and professional space. Soon you will be able to command many interconnected devices to function just the way you want. You can even tell an AI bot to print a document for you while you are busy driving, cooking or with another more crucial business meeting.


With every new innovation growing to become a trend, technology experts and marketing moguls emerge to share their predictive opinions about its future prospects. As for voice activated digital assistant technology, one can say that talking robots will capture the major portion of the consumer market, redefining the face of conversational commerce on a global platform. Since voice enabled services are evolved to be close to humans, interactive capabilities of chatbots are adding unbelievable value to many businesses.

Voice based customer services not only drive better, faster conversations in personal lives, but also show its charm among brand customers. In addition, many studies confirm how sales, productivity and ROI increase with chatbots-driven support, which is why your future business strategy needs to be refined to accommodate voice enabled robots.


AI voice bot usage can be best recognized through its application and usability in real-time cases. Google Assistant, for instance, is one the good examples of voice bot technology taking a substantial forward leap, eliminating the burden of performing daily tasks through contextual two-way conversations, that too with speed, ease and reliability.

Starbucks is not lagging in this area when it comes to adopting the AI chatbot technology, a part of their voice-first strategy, that helps them connect intensely to their customers. Starbucks’ latest initiative will allow their customers to use their voice commands on the way to have their coffee order ready in advance so that they can pick it up a little later, saving an enormous amount of time.

Twitter has also ventured in this direction and is providing customer service chatbots for companies to send direct auto AI-driven messages to their customers without involving human power. Let alone, Facebook is also offering Robot messenger services. Brands like Airbnb, Tesco and Spotify have also started using voice activated robot chat as a means of reaching, helping and engaging their customers.

Voice assistant solution is to become commonplace in conversational commerce especially because of its capability to allow effortless voice payments, economize business operations and efficiently meet customer demands.

Mitul Makadia
Mitul Makadia is Founder of Maruti Techlabs and a true technophile. With his industry experience, he has rapidly developed Maruti Techlabs in specialized services like Chatbot Development, Artificial Intelligence, Natural Language Processing and Machine Learning. Makadia has considerable expertise in Chatbot Development and NLP.


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