Ardath Albee: Buyer-Driven B2B Experiences

How to Build Momentum with B2B Buyer-Driven Experiences

The mandate for B2B marketers is to successfully deliver buyer-driven experiences (BDXs) as self-service encounters. If the experiences you're providing are not -- or are merely transactional -- it's prudent to reconsider. The research and sentiment are clear: your B2B buyers prefer to drive...

5 Key Elements of a Compelling B2B Buyer-Driven Experience

B2B buyers are frustrated, overwhelmed, and disappointed with their buying experiences. B2B companies think they're customer-centric, but that's not what buyers perceive. That nearly half of purchasing journeys stall and end with no decision is waving a red flag in the face of organizations...

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