Ardath Albee: Buyer-Driven B2B Experiences
How to Build Momentum with B2B Buyer-Driven Experiences
The mandate for B2B marketers is to successfully deliver buyer-driven experiences (BDXs) as self-service encounters. If the experiences you're providing are not -- or are merely transactional -- it's prudent to reconsider. The research and sentiment are clear: your B2B buyers prefer to drive...
5 Key Elements of a Compelling B2B Buyer-Driven Experience
B2B buyers are frustrated, overwhelmed, and disappointed with their buying experiences. B2B companies think they're customer-centric, but that's not what buyers perceive. That nearly half of purchasing journeys stall and end with no decision is waving a red flag in the face of organizations...