How to Encourage Potential Customers that Your Company Is the One to Trust


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Trying to convince new buyers that you always have their best interests at heart as a company can be one of the most difficult parts of running a business. It can be especially hard if you are dealing with an industry that requires sharing clients’ information or they feel as though you haven’t providing them enough support. Trust can either make or break a business, and knowing which ways to help clients make an informed decision to consider your company can go a long way for its success.

Here are some ways you can encourage hesitant clients to give your company a try.

Provide them with a source

Blogs, FAQ pages, ebooks, and whitepapers can be some of the best ways to encourage potential customers to take a look at what you believe in as a company and why your expertise is valuable. Most likely, your clients are going to come to you through searching for information on the product or service you offer, and you’ll need to share with them why your company is the one to consider. Creating that information and making is visible on your website is one way for clients to realize that you’re a leader in your industry.

Think about your branding

You’ll also want to sit down and think about how your branding as a company might be helping or hurting you. How your customers view you might be the determine whether they choose to purchase your product or service, and they might choose a competitor over you. Don’t be afraid to ask former clients why they might have switched to someone else or run some tests to see what performs well and what doesn’t. This can help you to decide whether you need a rebrand or things are looking good for you to start your marketing strategy.


If you’ve had any success stories, you’ll absolutely want to find ways to make sure they are promoted. Whether you choose to share them in newsletters, on blog posts, or on the homepage on your website, voices from real customers can go a long way toward helping potential clients make up their minds. Reach out to customers who have had a positive experience with your company and make sure that any hesitant buyers have a chance to know that you have done quality work for others. If you are a new business, then ask a few people to try out your product and provide reviews.

Have a good customer support system

Where many positive client experiences fall apart is dealing with a customer service department. Depending on your industry, this needs to be an essential part of your business and you need to make sure that most experiences customers are having when they call, write, or contact your company on social media is positive. An unhappy client is likely to tell others not to consider you as an option, while a happy one is more likely to recommend your business to others. It’s often worth investing in a quality team that can share the best aspects of your company with those who might be unsure about whether to purchase your product or service.

Customer trust is something you will probably always need to work on as a business, and it can truly make a difference in whether your company will continue to grow positively. You’ll want to keep these things in mind in order to let clients know that you are worth their attention and their business.

Alex Schnee
I'm an explorer in the old-fashioned sense of the word, and first and foremost a writer.I have worked as a freelance writer for years and have been published in publications such as the Huffington Post, Elite Daily, the Price of Travel, Pink Pangea, and many others. I was also formerly the Generation-Y blogger at Wanderlust and Lipstick and I am currently USA Today's 10Best Local Expert on Florence, Italy.


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