How Does A Google Trust Badge Help You Win online Customers’ Trust?


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Customers are known to trust brands much less than they do one another. Online reviews are common because they are being taken over by businesses that pay for them.

Small businesses are constantly looking for ways to establish online Trust and confidence. Far too much fraud, unsafe websites, and businesses are attempting to customers out of their money. Being a Google Trusted Store is one method to demonstrate your legitimacy.

What is Google Trusted Store Badge?

The Google Trusted Store emblem is a little icon that shows that Google has given your eCommerce company recognition for offering excellent products, quick shipping, and outstanding customer service. The shopping experience scorecard scores decide eligibility, even though the badge is often assumed to represent pages with consistently high Google consumer evaluations.

Who can get a Trusted Store Badge?

Small business stores that Google decides to offer a superior customer experience are granted the “Trusted store” logo. A store must, among other things, have a high-quality website, quick shipping, reasonable return policies, and favorable user reviews to receive this badge.

What Makes You Able to Get a Google-Trusted Badge?

The following criteria help you win a Google trusted store badge for your eCommerce business:

1. Your shipping method and efficiency
2. Your return policy
3. Shipping cost
4. Service quality
5. Customers satisfaction and feedback

Why Your Website Needs a Trust Badge

Trust badges persuade visitors that they may trust your website with their personal and financial data.

Shopping cart abandonment is a key cause of missed conversions for eCommerce websites. Because they don’t trust the website with their credit card information, a massive count of people who quit a shopping cart do so.

Top Benefits of the Trusted Store Badge

Improved Trust

Sign up for Google Merchant Center may establish your credibility as an online merchant. You will be allowed to showcase your products or services with overall star ratings on your website once Google Merchant Center has authorized your online store.

Increased Traffic and Click-Through-Rate

Customers will be encouraged to click on your products when they see your top-rated goods or services in the Google Search Engine Result Pages (SERPs). Doing this will drive more people to your website and ultimately close more sales.

Prominent Listings in the Shopping Tab

Only a tiny portion of online shops currently benefit from this emblem. Despite not immediately assisting in organic searches, it unquestionably helps businesses stand out in the Google Shopping listings Tab.

Improved Brand Awareness

Since consumers spend their time on various things, customers are frequently pressed for time and want their products to arrive as soon as feasible.

Google AdWords Functionality

You can display user reviews with a Google Certified Shop tag on your AdWords campaigns. You may compete with other online retailers and e-commerce behemoths with this badge.

Seller Ratings

When you capitalize on Google’s reputation, it will be considerably more straightforward for a new company to enter the market. At the same time, you must initially focus on building your credibility.

Status Symbol

The vibrant small circle indicates that you are a Trusted Google shopping listing; it is simple for eyes to focus on yours when scanning the rows of stores in your specialty displayed on the results page.

Verify Your Store with Google!

With Google Merchant Center’s remarkable enhancements and user-friendly design, getting your digital eCommerce store verified with the Google Trust Badge is no longer a significant concern.

You can do it by logging into your account in a few simple steps as mentioned below;

1. Signup and Login into your Google Merchant Center account
2. Choose a program
3. Choose client testimonials
4. Read the T&C and agree to it
5. Add a survey to your website
6. Show Off Your Badge


You must invest just five seconds to win over your potential client’s Trust in your online store. This procedure can be launched right away using trust seals.

If you still need to get one, you should ultimately contact an eCommerce development company to develop an online store for your eCommerce business. If you don’t have one, get your Google-verified store Badge.

Maulik Pandya
Maulik Pandya is a lifelong Analyst, Founder of Evince Development & Eatance. He has good knowledge in Coding, Business Analysis, Providing Enterprise Solutions, Project Management, Sales Consultation, Marketing, Operation Management, Talent acquisition, Mentorship and Leadership. Apart from his professional life, he is a good Husband, Father of two beautiful Daughters, a Generous Friend, Garba Lover, Zumba Enthusiast, a Blogger, and a Helping hand to everyone.


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