FirstWave Announces Novel Solution for Demand Generation


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New release exceeds expectations and expands FirstWave€™s potential market and partners

ATLANTA, November 8, 2006 — FirstWave Technologies, Inc. (Nasdaq: FSTW – News), a web-based, demand generation, lead leakage and revenue retention solutions provider, today delivered its most significant release to customers in several years. This release, available immediately, provides the best attributes of marketing list companies, optimized e-mail delivery services, and CRM software solutions bundled together from a single source and offered on a new, monthly subscription service. In conjunction with this release, FirstWave is positioning the Company to take advantage of its full-featured CRM suite while now providing products and services to generate, track and manage leads.

The release benefits marketing, sales and support users as it includes, among many other features: Outlook integration which allows users to spend their time in Outlook and pass/retrieve CRM information to and from FirstWave; sales dashboards to allow quick review of activities, forecasts and more, customer dashboards that give a 360 degree view of customer activities, marketing campaign definition, tracking and management, integration into email marketing lead generation services, real-time metric dashboard reviewing lead results (opens, click-throughs and more), web tracking behavior of each lead giving reps immediate knowledge of €hot€ prospects, real-time lead distribution, and marketing, sales and support out of the box reports.

The Company is also providing its customers maximum flexibility in the way they acquire FirstWave products. Three options are offered: perpetual license fees with up-front payments (as traditionally offered), hosting of the application by a FirstWave partner with subscription pricing, or payment on a monthly subscription model with the customer operating the software behind their firewall (the same as if they had paid the traditional up-front software license). FirstWave has expanded the hosted options to enable small and medium businesses to take advantage of the per user monthly charges.


FirstWave® Technologies, Inc. is a provider of demand generation, lead leakage and revenue retention solutions built on top of the company€™s suite of CRM (Customer Relationship Management) products. FirstWave€™s solutions increase visibility throughout the sales cycle, keeping customer pipelines perpetually full of qualified leads, their prospects warm, and their customers loyal. With 20 years of sales management software, FirstWave€™s modular internet marketing, sales lead and customer management solutions, customers achieve results at every opportunity.

FirstWave is headquartered in Atlanta, Georgia.

For more information, contact:
Lisa J. Cramer
Chief Sales and Marketing Officer
[email protected]

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