From Twitter to Facebook, businesses now have plenty of avenues to drive torrents of traffic, generate tons of sales-ready leads and boost overall revenue.
But here’s the BIG QUESTION: Should businesses use Wikipedia for driving traffic, leads and sales?
The ANSWER is a resounding YES!
Here’s why: Using Wikipedia can help businesses market their brand effectively, attract consumers to their businesses and generate tons of leads.
But here’s the deal: If you’re actually looking to make the most of Wikipedia for your business, you’ll need to keep a few important things in mind.
Wondering what are these things? Here is your answer:
Is Your Business Notable?
If you’re looking for a Wikipedia business page, your business must be notable. This means your business must be well known for its products, services or innovation. So before jumping into action and creating a Wikipedia page for your business, it makes sense to check out Wikipedia guidelines for notability.
But here’s the deal: notability could easily become an obstacle for new small businesses that have fairly little exposure. Typically, Wikipedia editors may decide to merge no-so-notable small business pages with existing articles, rather than allowing a separate page for such businesses.
Fortunately, there are some easy tips to get a separate business page for your business.
1. Use Citation – If your business has been talked about in media sites, press releases, books, articles on popular sites or public platforms not owned or operated by you, you can add citations to your business’ Wikipedia page.
Typically, pages with multiple independent citations have more chances of getting approved by the editors as against those with no or very few citations. As a rule of thumb, try to include at least 4 independent citations for your business in your Wikipedia page.
But remember, the citations you’re planning to include in your Wikipedia page must be trust-worthy and credible. For example, a mention of your business in local news media is not considered notable citation. However, coverage in national level news media is considered more authentic and noteworthy.
Check out how Policybazaar Wikipedia Page cleverly uses Citations to its benefits:
In addition, you may even use citations from your own website. However, be careful when doing so because your website is not considered a neutral, dependent homepage In the external reference section, make sure you have mentioned your website’s homepage.
2. Achievements: It makes sense to showcase your business’ achievement on your Wikipedia page. So if your business has won awards, or has been in the news for an innovative initiative, do mention it on Wikipedia.
But make sure that your achievements are noteworthy. Here’s how ShoutMeLoud to show you how can use achievements to your advantage:
In a nutshell, it makes sense to create your business’ Wikipedia page only when you have something notable to show on your page.
Now that you know the basics of creating a business’ Wikipedia page, let’s check out just some of the many reasons why your business must a Wikipedia page.
Why You Should Have A Wikipedia Page?
One of the most important why your business must have a Wikipedia page is the fact that it can help you maintain your online reputation, help you get more exposure and improve your business’ credibility in the ever-so-crowded and ever-so-competitive market.
Remember, 81% consumers conduct online research before making a purchase. This is where Wikipedia comes to your rescue. Having a Wikipedia page helps convince your potential customers into buying from your company.
Not having a Wikipedia page make a negative impression about your business. It hints that either your business is not notable or not-so-trustworthy.
And that’s not all:
Having a Wikipedia page also helps you boost your SEO efforts. Remember, Google treats Wikipedia as a relevant, trusted source and getting a link from Wikipedia can help you get an instant boost in SERP rankings.
In addition, Wikipedia helps you boost your business’ visibility on the web. Why? Because Wikipedia shows up as the number 1 search result on more than 56% of all Google searches.
Here’s something you’ll agree with – the more visibility you’ll have on the web, the better will be your conversions.
Over to You!
So now that you know how important is to have a Wikipedia page for your business, go ahead and create a Wikipedia page. But remember to play by the rules. Here’s a piece of advice: after submitting your Wikipedia page, keep looking for editors’ comments and keep updating your page accordingly. Don’t lose patience for it could, sometimes, take up to a month for a Wikipedia pag
e to get reviewed and published.
Articles on companies must meet Wikipedia’s “Notability (organizations and companies)” policy:
Wikipedia’s “Conflict of interest” policy:
reminds us “Do not edit Wikipedia in your own interests or in the interests of your external relationships”; and anyone who edits for pay is REQUIRED to declare such:
Failure to adhere to these policies can lead to people being blocked from editing, and articles being deleted, or tagged as being of dubious merit.
Far better to wait for a neutral, uninvolved editor to write about your company – if it is indeed notable.
Apologies; I omitted the link for Wikipedia’s “Conflict of interest” policy. It is:
As a standard guideline, attempt to incorporate at any rate 4 free references for your business in your Wikipedia page. In any case, recall, the references you’re intending to incorporate into your Wikipedia page must be trust-commendable and trustworthy. For instance, a notice of your business in nearby news media isn’t viewed as eminent reference.